What’s Trending in Marketing for July 2024
Welcome to our July 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024.
Noteworthy Marketing Trends and News
Customers Want to Know What’s in Products
Consumers in the United States have been paying more attention to health and wellness in recent years, especially when it comes to the products they purchase. Concerns regarding the safety of unknown ingredients and the health risks that come with some additives are on the rise. The shift towards cleaner cosmetic and food ingredients is called the “better-for-you” (BFY) trend. This change in the behavior of consumers has caused some retailers to come up with BFY products or revamp old products with the BFY trend in mind. The BFY trend gives companies the chance to earn or increase customers’ trust by offering BFY products. The BFY trend also means that companies must make sure their products are clean before it becomes too late. Read more.
Virtual Fragrance Experience
L’Occitane en Provence worked with the leading virtual reality technology company, Emperia, to create L’Occitane Greenhouse. L’Occitane Greenhouse is a virtual environment that showcases the L’Occitane en Provence summer fragrance collection over three spaces: a main hall for women’s fragrances, an additional room for men’s fragrances, and a Middle East oasis. Read more.
Brands Partnering with “Deadpool & Wolverine”
The third DeadPool movie, “Deadpool & Wolverine” hit theaters on July 26th. Prior to the film’s release, many brands partnered with the movie for marketing purposes. These brands include Jack in the Box, Heineken, and Heinz. Jack in the Box added Mini Chimi Bang Bangs to their menu because the character Deadpool likes Chimichangas. The Heineken ad showed the two superheroes settling their rivalry. Heinz compared ketchup and mustard to the two superheroes’ costumes. Read more.
Improving Your Marketing Program
Up Your Email Engagement: Consumer-Oriented Strategies
Learn how to use consumer-oriented strategies to boost your email engagement. Use these six tips to keep your leads engaged, setting you up for successful email marketing. Read more.
Marketing Blog Tips to Supplement Your Digital Strategy
Discover why maintaining a blog is crucial to your success as a company. Learn how to build and maintain a successful blog, and how to keep your blog in front of your audiences’ eyes. Read more.
Three Videos Every B2B Website Should Have
Video content adds personality, digestibility, and context to your website. Learn which three types of videos to include in your B2B website to increase sales with an effective digital marketing strategy and beat the competition. Read more.
Recent Marketing Reports, Updates, and Trends
B2B Influencer Marketing
Influencer marketing is gaining popularity in the B2B sector. B2B influencers are followed by professionals within their industry, and are typically industry thought leaders or experts on industry subject matter. B2B influencers showcase their industry knowledge by engaging in webinars, case studies, and discussions. While B2C influencer marketing concentrates on sales and short term engagement, B2B influencer marketing is centered around credibility and creating long-lasting relationships. Read more.
TikTok Marketing
Despite some marketers not knowing how to market their brand using short-form video content, or thinking that TikTok is only for Gen Z, you can expect more companies to utilize TikTok soon. TikTok has over one billion users. It also has a high rate of user engagement. Google and Meta are now seeing competition in TikTok’s ad platform, which now includes many ad targeting categories. Read more.
Extreme Personalization
The advancement of artificial intelligence (AI) is allowing marketers to tailor digital experiences to individual consumers better than ever before. This personalization through AI will allow marketers to give consumers inclusive experiences. AI can also assist marketers in understanding their audiences and delivering content to consumers in local languages. Read more.
The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.
