If you are a home builder, you are busy with the details of running your company: bookkeeping, employee management, client projects and paying the bills. Marketing is part of that effort, but, at some point, you may start to wonder if hiring someone to help might be a good idea. When is the right time to hire a real estate advertising agency?
When Should You Hire an Advertising Agency?
There is no set answer as to when you should hire an advertising agency for your business. Your situation is unique and only you can determine if you need help. However, there are some guidelines you can use when making that decision.
Do you want to grow your business faster?
Remember, time is money in the construction game. If you want to bring in more projects, build more houses, or move into the big leagues, you need to step up your marketing. If you don’t have the time or resources to devote to that additional marketing effort, you need to bring in an outside agency. They have the knowledge and expertise to market your construction business to the right audience.
Are you running out of ideas on how to improve your marketing?
Unless you are a marketing professional, you probably have limited knowledge on the subject. You may start to run out of ideas on how to step up your marketing efforts. That is when a real estate advertising agency can help.
Their focus and expertise is marketing. They know how to reach your potential audience using a variety of marketing tactics, many of which you have never even thought of. They can definitely give your marketing a positive boost.
Are you running low on time and/or resources to handle the marketing in-house?
You are a home builder. While marketing is part of your job, it is definitely not its main focus. Hiring someone from outside is an efficient use of time and resources. It will give your company more time and money to focus on attracting clients and building new homes. That way, you can keep costs down while improving your profits.
You Still Need to Be Involved
When you make the decision to outsource your marketing to a real estate advertising agency, you still need to be involved. Building homes is a very personal business. The advertising must reflect your approach to working with clients and building homes. Otherwise, potential clients are going to get confused, which erodes that critical trust required in the home construction business.
As stated before, only you can decide when to bring in an agency to handle your marketing needs. When you do make that decision, take the time to find an agency that can understand what you want to accomplish. That way, your advertising will reflect you and your business.
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.