10 Rules Of Brand Development

Jerome Conlon | Branding Strategy Insider

As marketers we know, a unique position and identity in the marketplace is required for brands to leverage and develop brand equity into new value or to command an orchestrated, sustainable, competitive advantage upon which to build reliable long-term success. As markets and cultures evolve, so too must the art of brand development. At this point in time there are ten rules to brand development: Read more

Nicole Wagner Brings Internet Marketing Seminar to Senior Housing Professionals in Missouri

LOMBARD, ILL., August 23, 2016 – Continuing on the tradition of educating the senior living and aging care services industry on successful marketing techniques, Stevens & Tate Marketing’s Internet Marketing Director Nicole Wagner is heading to Missouri this September to host a special seminar for LeadingAge as part of the 2016 Annual Conference. The two and a half hour session, being held from 9:45 am to 12:15 pm on September 14, 2016, will cover a myriad of online marketing topics, including social media, search engine marketing and website strategies.

A Guide To Online Success: Strategies & Tactics To Enhance Your Social Media Presence and Attract New Prospects” will take attendees through an in-depth look at specific strategies and tactics that can strengthen their online marketing programs, generate traffic, convert and nurture leads through to sale. Read more

optimize your social media

5 Ways To Optimize Your Social Media

Social media is constantly changing and evolving, so it is crucial for even the most successful brands to reevaluate their strategy from time to time to keep up. Social media helps with attraction marketing. Use these strategies to optimize your social media and to make sure that your brand is constantly staying on top.

1. Tailor to your audience

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How to Create Detailed Buyer Personas for Your Business

Pamela Vaughn | Hubspot

Finance Manager Margie. IT Ian. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them?

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help us all — in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Read more

food packaging design

FDA Nutrition Label Changes Impact Food Packaging Design

On May 20th, 2016 the U.S Food and Drug Administration (FDA) issued new rules for nutrition labels and packaged foods. So how does this affect private label packaging or food packaging design in general? It’s been 20 years since any major revision has been made and to my assessment, a much needed one.

The purpose of this blog is to discuss the design only and not the new laws that revolve around the change including new line items and removal of some items.

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marketing agency partner

Four Tips For Conducting An Agency Review To Find A New Marketing Agency

Do you know if it’s time to start looking for a new marketing agency? These three questions will help you understand if your team is working for you; and if not, how to look for a new agency partner.

Are you getting the results you need? Most clients and agencies set goals at the beginning of their relationship or at the start of a new campaign. For example, you may agree that success is measured by an increase in website visits and conversions, a certain number of on-site traffic or customers per store, more social media interactions and engagement, or incremental sales. If your goals are not being achieved and your marketing agency is not proactively seeking new ways to help you reach them, it may be time for a change. Read more

Delight Your Customers

How Can You Delight Your Customers?

How do big name brands like Coca-Cola and Disney retain their customers after their first sales interaction? They continuously delight their customers with their products and services, and aa a result, develop a strong relationship with those customers.

So what does it mean to “delight” consumers? The “delight” phase of the Inbound Marketing Methodology is all about pleasing your customers so that they benefit from your company and remain a customer and promoter of your brand. Read on to find out how you can delight your customers:

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leadingage tennessee

Nicole Wagner Expanding Outreach To The Senior Living Industry With Upcoming Speaking Event

LOMBARD, ILL., August 3, 2016 – The senior living industry appreciates the benefits that relevant and focused marketing education can provide. Over the last few years, speakers from Stevens & Tate have been selected by numerous LeadingAge chapters and related associations to share their insight at exciting events nationwide. This summer, Internet Marketing Director Nicole Wagner is gearing up for a few select appearances—one of which is the LeadingAge Tennessee 2016 Annual Meeting & Vendor Showcase.

The event (themed “be the difference”) is being held from August 8-10, 2016 at the Franklin Marriott Cool Springs in Franklin, Tennessee. As the premier showcase for the Tennessee’s senior living/aging care services marketplace, hundreds of industry professionals are expected to attend. Wagner will present “Embrace the Conversation: Strategies for Using Search & Social to Attract Residentson Tuesday, August 9th from 11:00am-12:00pm. Read more