Here’s Where B-to-B Marketers Should Invest In 2016

Jon Russo | Forbes | Dec 7, 2015

At a recent New York City gathering of 40 senior business-to-business marketing executives of the Marketing Operations Cross Company Alliance (MOCCA), the hottest 2016 marketing-planning topics were one, people, and two, investing an incremental dollar in—you guessed it—data. Read more

Elf A Selfie

Stevens & Tate Marketing’s Seasonal “Elf A Selfie” App Recognized With An International Davey Award

(LOMBARD, IL) – The elves at Stevens & Tate Marketing are being rewarded this year for their good deeds, with a coveted International Davey Award. The Davey Award for creative excellence is for the agency’s innovative “Elf A Selfie” Mobile App developed to spread cheer during the 2014-2015 holiday season.

According to the agency, “Elf A Selfie” was created as a fun way to share festive spirit and interact during the season. The App allowed users to ‘elf’ up a photo with an array of holiday-themed overlay props, and then send their digital ‘sELFies’ to family and friends. These merry creations helped spread joy all around—on phones, in emails and online. To further celebrate the spirit of the season, the agency created a social landing page linked to Instagram, which showcased staff “ELFing” themselves in photos using the same festive props found in the App. The site grew to include all ‘sELFies’ posted and tagged from around the web.

President Dan Gartlan said, “As an advertising agency, we enjoy finding fun work to do that stretches our creativity and helps express our personalities. ’Elf A Selfie’ was a perfect example,” he continued. “Using our digital marketing and Mobile App design skills for a project like this really motivates the team—and winning awards for our efforts makes it even more enjoyable.” To learn more about Stevens & Tate Marketing’s “Elf A Selfie” App, please contact Gartlan directly at 630-627-5200.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. It creates targeted solutions for clients within retail, food/grocery, real estate, healthcare, senior living, manufacturing, business-to-business, travel/tourism, and hospitality industries. Visit www.stevens-tate.com to learn more.

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Stevens & Tate Marketing in Lombard, Illinois, announced that its 2014 holiday-themed “Elf A Selfie” Mobile App has been recognized with an International Davey Award for creative excellence. The festive App was created to help spread holiday cheer, and allowed users to “elf” a photo with an array of fun and festive prop images, then share their unique creations with friends and family online.

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storytelling_vs._storybranding

The Important Differences Between Storytelling and Storybranding

People often think of business storytelling and storybranding as the same thing. Both can be found in the same story toolbox, but they are as different as a flat blade and a Phillips screwdriver. Both storytelling and storybranding are part of attraction marketing.

Storytelling is the more commonly used tool.

You may not be aware of it, but anytime you talk about events associated with how you or your company has had to deal with some problem, you are telling a story. If your story is well told, your audience will be able to visualize what happened and identify with the central problem as you describe it. And if you’ve captivated their interest, you might hear a “Wow!,” “Really?,” “Oh No!,” or get some other emotional reaction. Read more

7 Game-Changing Marketing Trends To Tackle in 2016

Meaghan Moraes | Hubspot | September 25, 2015

Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

So, what does this mean for competitive marketers that are already strategizing for 2016? Brands need to look beyond the usual channels to stay ahead rather than simply jump on the bandwagon. Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. Read more

holiday digital marketing

Enhance Your Holiday Digital Marketing Strategy

The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store.

Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting. Read more

Black Friday Shoppers Go Increasingly Mobile

Parmy Olson | Forbes | November 30, 2015

The Black Friday hallmark of over-caffeinated shoppers running hell bent into Target TGT +1.35% at 4am is shifting further towards a tamer approach: sitting on the couch and shopping on your smartphone or tablet.

Mobile shopping accounted for well over a third of all online shopping on Black Friday 2015 in the U.S., some 36.1% according to e-commerce analytics firm Custora.

That’s up from 30.3% last year. Keeping with the longstanding trend for mobile commerce, the vast majority of those mobile customers were also iPhone users. Read more

Stevens & Tate Marketing Recognized For Its Creative And Strategic Excellence In Medical/Healthcare Advertising

(LOMBARD, IL) – The full-service Chicagoland agency Stevens & Tate Marketing was recently honored with a 2015 Aster Award for excellence in medical marketing. The achievement was earned for integrated work done for Carstens, Inc.—a Chicago-based manufacturer of custom healthcare solutions. The entry was selected for outstanding creativity, design, strategy, and execution of a Total Advertising Campaign within the Medical Devices/Equipment category.

The agency stated that the campaign is part of an overarching branding program that Stevens & Tate developed for Carstens. Based on extensive insight gained from an exclusive Competitive Advantages Discovery process, “Roo for You” portrays Carstens’ key differentiators in a catchy and memorable way. The “Roo” represents expanding WALLAroo® and WALKAroo™ product lines that are the foundation of its business moving forward. “For You” represents the complete customization flexibility it offers customers because of being designed and manufactured in the USA.

A subset of the Roo for You branding, the winning ISONAS™ marketing demonstrates the company’s continuous innovation in product development—specifically the introduction of advanced tech secure WALLAroo® workstations. Campaigns include reach-out advertising, sales collateral, trade show support, content marketing, informational videos, native advertising, sponsorships, and more.

Creative Director and Co-Founder Mark Beebe said that the goal of the Carstens’ marketing strategy was to move toward more engaging creative and informative messaging that reinforced its competitive advantages—to build on its 125+-year legacy in healthcare, yet create a modern brand. Additionally, targeting communications for specific audiences and industry uses was essential. The focused executions use benefit-driven content designed to resonate specifically with various prospects such as nurse managers, IT professionals, pharmacy heads, and CFOs.

“The entire team at Stevens & Tate is proud to be recognized for the impactful work created for Carstens,” said Mark Beebe. “The ever-changing healthcare industry continues to present interesting opportunities that challenge marketers, and it is exciting to produce award-winning work while building an International brand,” he continued.

Stevens & Tate has been working with Carstens over the last few years, helping strengthen its position as a thought leader and innovator in healthcare. The 2015 Aster Award reinforces the agency’s commitment to helping its clients achieve ongoing marketing success through creative, strategic and targeted marketing programs. To learn more about the Carstens’ Roo for You campaign and see samples, please visit stevens-tate.com/work.
The Aster Awards program is an elite competition dedicated to recognizing the nation’s most talented healthcare marketing professionals. All submissions are judged by a diverse panel of industry experts and winners published in Marketing Healthcare Today magazine. Full information can be found at www.asterawards.com.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. The team creates targeted solutions for clients within medical/healthcare, senior living, business-to-business, homebuilding/real estate, travel/tourism, food/grocery, and retail industries. To learn more about how Stevens & Tate can help Make Things HappenTM for your business, call (630) 627-5200.

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SUMMARY: Stevens & Tate Marketing was awarded with a 2015 Aster Award for creative and strategic excellence in medical/healthcare advertising and marketing. The Aster Award was selected for a Total Advertising Campaign for Carstens’ WALLAroo® with ISONAS™ technology—part of its “Roo for You” integrated branding program.

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