visual advertising

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?

The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place.

Conversely, ad blocking tools are growing explosively, with usage up 41% on the year globally. The number is even higher among younger generations:  nearly two in three millennials report using ad block software. Read more

benefits of seo

Benefits of SEO: How Optimizing Your Website Will Lead To Greater Results in 2017

By now, most marketers recognize that SEO is an important part of doing business online. To put it simply, if your website isn’t properly optimized, you are missing out. There are many reasons why you should start an SEO program if you haven’t already. SEO is a part of attraction marketing. Here are six of the top benefits of SEO.

More Website Traffic

Top positions in the search engines result pages lead to a lot more clicks, so ranking near the top can significantly increase the traffic coming to your website. According to research from Advanced Web Ranking, the top search result gets 30.1 percent of the clicks and over 50 percent of the clicks go to the top three results. Read more

free marketing tools

Free Marketing Tools To Start Using Today

There are so many marketing tools available, that you can easily get overwhelmed trying to sort through them all and find the one that’s right for your business. But finding the right tool doesn’t have to be difficult and in some cases, it doesn’t even have to cost you anything. Here are nine of our favorite free marketing tools that you can start using to improve your marketing results today. Read more

6 digital trends

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

Kevin King | AdWeek | December 20, 2016

2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2017.

Read more

Why Influencer Marketing Will Explode In 2017

AJ Agrawal | Forbes | December 27, 2016

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.

But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in passing. Read more