Digital Advertising Display

Pump Up the Power of Your Digital Advertising Display

Display ads are one of the oldest forms of online advertising. Unfortunately, the typical display ad doesn’t have as much of an impact as it once had. It has been surpassed by many other online marketing strategies. This is in part because display ads are often irrelevant to the consumer viewing them, not to mention they may disrupt the consumer’s website experience. But that doesn’t mean that display ads don’t have a place in your marketing strategy. The following are a few tips for using a digital advertising display in an effective manner:

1. Combine Your Display Ads With Native Formats

Using a native format allows your digital advertising display to blend in with the content on the page that they are being displayed on. Whereas users often skip over traditional display ads, they are more likely to read native display ads because they are part of the overall content experience. Several studies have backed this, finding that consumers view native display ads 52 percent more frequently than traditional display ads.

2. Set Targeting Dimensions Of Your Display Ads

Contextual targeting allows you to target your display ads to specific demographics, which means that your display ads will be more relevant to the user experience. Private platforms, such as Google and Facebook, allow for contextual targeting by letting you choose who you want to target (age range, gender, etc.) and when.

3. Test Your Display Ads On Social Media

Because of how social media lets you target specific demographics when running display ads, it’s also a great way to test your display ads. This is because social media platforms like Twitter and Facebook have excellent analytics tools that you can use to measure your advertising outreach’s value. This means you can test different display ads against certain demographics to see which perform better. Thus allows you to adjust your strategy so that it’s more effective.

What’s New With Google: How Your Web Page Speed Effects Your SEO and Adwords Performance

4. Make Your Digital Advertising Display Mobile-Friendly

Make sure that you design your display ads with mobile use in mind. Some display ads may look great on your desktop, but won’t translate as well to a smaller screen. The fact that the majority of your audience is going to be viewing your display ads on a mobile device, it’s incredibly important your ads are built for mobile viewing.

5. Focus On Delivering Your Message Quickly

A display ad functions in the same manner as a roadside billboard. Billboards can’t be jam-packed with text and information because drivers don’t have the time to read it all as they pass by. They must deliver their message within a couple of seconds. The same applies to display ads. Users need to be able to consume the message with a quick glance.

The traditional method for using a digital display ad is somewhat outdated. However, display ads can still be effective if you know how to use them. Follow these tips and your display ads are likely to have a bigger impact on your audience.

Learn The StoryBranding Process
FABTECH

Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

LOMBARD, IL., June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event.

On Tuesday November 12, from 10:00 am to 11:30 am, Wagner will be presenting an industry-tailored session titled, “Congratulations! You’ve Launched a New Website-Now What”. The presentation discusses key website elements to focus your improvement efforts on. It focuses on topics such as evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results. And all to help discover how to keep increasing your website’s exposure so that you’re regularly attracting those high quality prospects and engaging them through their buyer’s journey.

Dan Gartlan will be presenting the same day a session titled, “Strengthening Your Marketing Through the Power of Story” at 12pm-1:30pm. Today’s most well-known brands all share a powerful marketing secret and it involves empowering customers and prospects with stories. An established speaker and expert on the subject, Gartlan teaches how to uncover the secrets of StoryBranding and how to magnetize your brand’s influence and build a stronger following. And learn how to develop your authentic story through Gartlan’s guided discussion and worksheets, putting your story on paper.

To learn more from our Speakers take a look at Steven’s & Tate Marketing’s blog, click here!

FABTECH

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event—bringing together an anticipated 27,000 attendees and 1,400 exhibiting companies under one roof from November 11-13, 2019. The show provides a convenient venue to explore the latest industry trends, technology, products, and developments in metal forming, fabricating, welding and finishing. Attendees can meet with world-class suppliers, discover new solutions for success, network with industry peers, and participate in over 100 educational sessions and expert-led presentations.

Stevens & Tate Marketing (www.stevens-tate.com) is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries. 

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner@stevens-tate.com.

Dan Gartlan, President and lead strategist at Stevens & Tate Marketing, has 20+ years experience developing and implementing strategic branding and marketing programs for organizations ranging from non-profits to Fortune 500s, for clients including DSI Spaceframes, Graymills, HK Laster, Tsubaki, Victor Technology, Enpro Inc., Sellstrom/SureWerx and more. Contact Dan at (630) 627-5200 or dgartlan@stevens-tate.com.

 

Marketing Agency

Stevens & Tate Marketing Agency Named Industry Leader on Clutch

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

At Stevens & Tate we understand the importance of offering leadership in thinking and process. We know objectives and strategies should always be bold and measurable and that creative content must clearly convey your service or product’s unique competitive advantage.

We have proven that we can “Make Things Happen” for our client partners. Our two decades of work and hundreds of satisfied clients have landed us multiple accolades from the B2B Research firm Clutch. We are extremely excited that in their 2019 Rankings Report, Clutch recognized Stevens & Tate Marketing among their top radio advertising agencies and top tv advertising agencies.

Read About: Stevens & Tate Recognized as a Top Digital Marketing Company on Design Rush

Clutch’s primary purpose is to help small and medium-sized businesses find and choose the right marketing agency to meet their project goals and budgetary needs through unbiased reviews, showing agency comparisons, and sharing industry insights from thought leaders. The platform makes it easy for a business in search of services to find case studies, client testimonials and other vital data in one centralized location.

Clutch analysts determine which B2B marketing agencies make its carefully constructed lists based on a methodology that relies heavily on verified client reviews. As a result, securing a position on their list of leading marketing agencies is especially meaningful to our team because we know that we earned our place based upon genuine feedback from our clients. Check out one of our 5 in depth review summaries below!

Our perfect 5-star rating is important to us because ultimately, our marketing and design work is about delivering results to our clients. When our clients say things like, “They understand our company and our brand” we feel immensely rewarded because it shows us that the time and effort put into connecting with our clients on a personal level is worth it and is demonstrated in the quality of our work.

In addition to the recognition on Clutch.co, Stevens & Tate Marketing is featured among top advertising agencies on Clutch’s sister website, The Manifest; and is listed within the top branding agencies in Chicago by Visual Objects, Clutch’s other affiliate site.

To provide a bit of context, The Manifest sets itself apart as a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. On the other hand, Visual objects is unique because it is intended to inform a buyer on the quality of a particular companies work. The platform allows your business to see a creative agency’s completed work and visualize a project, something that is essential when making a hiring decision.

We understand that this distinction is not possible without the support and partnership of our clients. We have immense appreciation for our entire client base and would like to thank those who have provided positive and constructive feedback. The evaluation and responses provided by our clients is the only way we can continue to improve our services, and we promise to continue to “Make things happen” far into the future!

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video

5 Strategies to Gain More YouTube Subscribers

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore. In order to leverage YouTube to attract more leads, you’ll need to gain YouTube subscribers. This is a lot easier said than done. You won’t just automatically gain YouTube subscribers by posting videos, after all. Keeping that in mind, the following are five strategies for how to gain YouTube subscribers:

1. Create Content Worth Subscribing To

You’d be surprised how many people make the mistake of thinking that quantity is more important than quality. You might manage to get more views by uploading more videos, but nobody is going to subscribe to your channel if your videos are average at best. Put more time into creating good content — this means making sure your videos are relevant and informative and that they are highly produced–and you’re more likely to gain subscribers. A subscriber is worth way more than a view, after all, since subscribers are more likely to keep watching your videos.

2. Organize Playlists By Engagement

Organizing your videos into playlists makes it easier for viewers to consume your content. When creating your playlist, organize your videos by engagement. This means putting the videos with the highest audience attention rate at the top of your playlist. The reason you should do this is because viewers who finish a video will be shown the next video on the playlist. They are more likely to watch through the video if it has a high audience attention rate (it’s usually an indication of its quality). Videos with the lowest audience retention rate should bring up the back of your playlist. Essentially, your goal should be to hook your viewers by showing them the very best of your video content.Youtube Icon

3. End Your Videos With A Subscription CTA

Always end your videos with a call-to-action (CTA) asking the viewer to subscribe. Viewers who watch all the way through your videos obviously kept watching it for one reason or another and as such, are more likely to subscribe to your channel in order to have easy access to new videos as they come. It might seem obvious, but this is one of the best ways to gain more subscribers since not all viewers will think to subscribe if not encouraged to after watching a video.

Powerful Call-to-Action Phrases to Increase Clicks

4. Optimize Your Videos With Relevant Keywords

Just because a video is visual content does not mean it can’t be optimized for SEO using keywords. You can attract subscribers to your channel by properly optimizing your videos and your channel using relevant, high-quality keywords. You can use these keywords in your videos’ titles, descriptions, transcription files, thumbnail files, and video files. Remember, YouTube is a massive search engine in itself, so you’ll want to make it easy for your content to be found.

5. Use Vibrant Thumbnails For Your Videos

You’re not going to get subscribers if users don’t click on your video links. Take care to choose high-quality and relevant thumbnails for your videos. This will help your videos stand out on YouTube’s search page.

YouTube can be a very effective platform when it comes to attracting new leads, especially if you manage to gain subscribers. Be sure to use these five tips to gain YouTube subscribers to your company’s YouTube channel.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new biometric technology, such as eye-tracking software, has made it easier to determine exactly how someone feels about a website experience at any given moment–and they can allow you to do so without holding a focus group.

What Are Behavioral Biometrics?

Behavioral biometrics is a way to measure a user in a passive manner. This means that they don’t have to make specific gestures in order to determine who the user is. For example, a behavioral biometrics system might be able to identify a person by the way that they walk. Even the angle at which they hold their smartphone can tell us a lot . The use of mobile devices along with the recent spike in IoT (Internet of Things) devices has made behavioral biometrics systems much more useful than ever before.

How Can Behavioral Biometrics Improve Marketing?

Typically, behavioral biometrics exist for security reasons. However, marketers have realized that there is a lot of value to using these metrics to identify users. For example, they can greatly improve the user experience of a customer.behavioral biometrics

For instance, a behavioral biometrics software could identify the speed at which a user types in their password in order to log into their website account to make a purchase. This password may be available to a whole family. The speed at which the password is typed in can help identify which person in that family is logging on. This makes it easier to engage with them with appropriate messaging and offers. Basically, behavioral data can help personalize customer experiences. It can even further and improve predictive experiences.

5 Different Types

Keeping that in mind, the following are five different types of behavioral biometrics:

  1. – Anything directly created by a user, such as an email they sent or the text they wrote when using your chat feature, can be analyzed using authorship-based biometrics to create a unique identity.
  2. – Human-computer interaction-based biometrics refers to how a user interacts with computers and devices; for example, how they move their computer mouse, how quickly they type, how much force they use to press the keys, and more.
  3. – Indirect HCI-based biometrics measures common computer usage, such as how a user surfs the web, how they use certain software applications and more.
  4. – Motor skill-based biometrics refers to the measurement of a user’s movements to help identify them.
  5. – Purely behavioral biometrics refers to the measurement of behavioral traits that make it easier to identify unique individuals.

The more information you can gather from users about how they feel and what they are doing, the more you will be able to personalize your marketing efforts. Behavioral biometrics systems, like eye-tracking software, could have a big impact on your ability to do this in the future.

Download Our White Paper Guide To Learn How To Perfect Buyer Personas For Your Business
Feelinks

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Informing your audience is important. You want potential buyers to understand what their problem is, and how your products or services can solve that problem. Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It’s why commercials consist of much more than an explanation of a product’s use. Instead they use emotional advertising to target the viewer. It’s effective, and it’s why connecting with your audience on an emotional level will benefit your marketing strategy. 

The Benefits of Emotional Advertising

Targeting your audience’s emotions through your advertising efforts makes it easier for your audience to connect with your brand on a personal level. Purely informational advertising can be difficult for people to connect with. One of the issues with that kind of advertising is that the audience might remember the information you’ve provided, but not the brand itself.

Connecting to your audience using emotional advertising is important. Whether you’re pulling at their heartstrings or making them laugh, this makes your brand more memorable. Your audience is more likely to trust you if you appeal to their emotions because it makes your brand more relatable. It means that they’re more likely to engage with your brand, resulting in stronger customer loyalty even after you’ve closed the sale.

Not only does emotional advertising make more of an impact on audiences, but it also makes your content more shareable. Nobody is going to share a video or a blog post that is purely informational. However, they will share something they find funny or uplifting. It makes it easier to increase brand awareness.

Read more on Integrating Storybranding With Your B2B Marketing Strategy

Examples of Emotional Advertisingemotions

The following are just a few examples of how different emotions can be used to connect with your audience:

  • Happiness – Making an audience feel happy is a good way to develop brand association. It also makes them more likely to share your content. They will want to share that happiness with their friends and family. Coca-Cola has been running campaigns that make audiences feel happy for decades. From their iconic I’d like to buy the world a coke to their “open happiness” tagline, Coca Cola is a great example of this type of marketing.
  • Pride – Appealing to your audience’s sense of pride makes them feel good about themselves as well as about your brand. A great recent example is of Nike’s Kaepernick ad, the tagline of which read “Believe in something. Even if it means sacrificing everything.”
  • Fear – You don’t always have to appeal to the emotions people like. In some cases, fear can be a very effective emotion, especially if you’re trying to drive audiences to take immediate action. The WWF created a campaign using fear to drive the importance of stopping climate change. The ad read “Stop Climate Change Before It Changes You” and showed a man with the head of a fish–a terrifying image.
  • Anger – Anger is an emotion that brands can use to get their audience to side with them over an issue. You’ll notice many political campaigns focus on generating anger for emotional advertising. They highlight aspects of their opponents their audience should be angry about, thereby aligning their audience with them.

As you can see, emotional advertising can be extremely effective when done right. This means using attraction marketing and story branding ensures your audience will emotionally connect with your brand.

Learn The StoryBranding Process
local SEO

Local SEO Marketing In 2019: 5 Easy Tips To Dominate Local Search

If you sell products or services online, then SEO is an extremely important part of your marketing strategy; however, if you also happen to have a physical location, then you’ll want to make sure that you address local SEO as well. A strong local SEO strategy will help ensure that you attract an audience that is located near your physical location, thereby increasing the odds that they will come visit in person. The following are five tips to help improve with local SEO marketing:

1. Claim Your Google My Business

Google My Business is a free platform that you can use to build your presence online. Since most people will do a Google search when looking for specific products, services, or businesses located in their area, having a Google My Business set up will make it easier for people in your area to find you. Setting up a Google My Business account is easy. If your business is already listed, you’ll want to claim your business by going through the verification process.

2. Optimize Your “Google My Business”

The more complete your Google My Business account is, the more users will trust your business. There are a number of things that you will want to do in order to properly optimize your Google My Business page for local SEO marketing, including:

  • Choose the exact match of your business category
  • Write a description of your business and include location-based keywords
  • Make sure your NAP (name, address, and phone number) is correct
  • List your business hours
  • Add a logo to make sure your brand will be identifiable
  • Show interior and exterior photos of your business to prove your location is real
  • Add photos of your products and/or services

3. Collect More Customer Reviews

Customer reviews are important for a number of reasons. First of all, potential customers are going to look up reviews of your business before they decide to visit your location or order online. The more reviews you have, the more they will trust you (as long as those reviews are generally positive). You should also respond to negative reviews in a positive manner to try and resolve any issues customers had with your company. This showcases good customer service.

The more reviews you have, the more popular Google will assume your business is, which will help when it comes to page rankings. Last, but not least, the more reviews you have, the more real estate your business takes up on the SERP (search engine results page), thereby making it difficult for users to ignore.

Are there ways to increase SEO? With the help of Google Trends, anything’s possible!

4. Publish Locally Optimized Content

You should also focus on local SEO marketing tactics when implementing your content strategy. To attract customers within your area to your website, create content that’s more locally focused. This doesn’t just mean using local keywords (such as the name of the city you’re in or the neighborhoods nearby), but also writing content that actually has to do with the area you’re located in. For example, content about local events or things to do near your store.

5. Optimize Website For Mobile Use

A significant amount of local searches are performed by customers who are on the go. They will search for certain businesses on their phones as a result. For example, if they’re out running errands and get hungry, they may look for a nearby place to eat. As such, you’ll want to make sure that your website is optimized for mobile use.

Local SEO marketing is a must if you have a physical location and want to increase your company’s exposure throughout the area. Use these tips to improve your local SEO marketing efforts.

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AHCA/NCAL

AHCA/NCAL- Dan Gartlan Will Speak at Conference in October 2019

For more information, contact:

Debbie Szwast

dszwast@stevens-tate.com

AHCA/NCAL- Dan Gartlan to Speak at Convention October 15 1:45-2:45

LOMBARD, IL May 13, 2019- President of Stevens & Tate Marketing Dan Gartlan will be speaking at the American Healthcare Association National (AHCA/NCAL) 70th Annual Convention and Expo held in Orange County Convention Center in Orlando, FL October 13-16. At the show, Dan Gartlan’s presentation titled “Four Actionable Strategies to Improve Marketing Results” will take place Tuesday, October 15 1:45-2:45pm.

Marketing professionals and executives of an assisted living organization find themselves asking… “What changes in the balance of our online and traditional strategies are needed this coming year?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with prospects?”

Join marketing innovator Dan Gartlan as he discusses the answers to these questions and a series of proven principles and tactics designed to attract prospects in a crowded senior living space. Topics such as brand storytelling that connects emotionally with prospects; content creation for your website, SEO, and social media that engages seniors and builds trust will be incorporated and work in combination to create the ideal platform for enhanced success.

During Gartlan’s session, participants will be hands-on creating their own examples of what measurable and attainable marketing objectives look like and how they can affect their organization’s results. Real contextual examples from Gartlan’s experience will demonstrate how to improve performance for each strategy.

To learn more about Gartlan’s concept, read Four Strategies of a Successful Attraction Marketing formula.

 

AHCA is a non-profit federation of affiliate state health organizations and the nation’s largest association of long-term and post- acute care providers. It represents more than 13,500 non-profit and for-profit nursing facility, assisted living, developmentally-disabled and sub acute care providers. These health organizations care for approximately one million elderly and disabled individuals each day. AHCA advocates for quality care and services for frail, elderly, and disabled Americans.

Stevens & Tate Marketing

Dan Gartlan, President of Stevens & Tate Marketing (www.stevens-tate.com), counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan@stevens-tate.com.

 

Stevens & Tate Marketing is a full service advertising agency, specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies, and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution, and targeted communications, we Make Things Happen™.

 

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SUMMARY: Dan Gartlan President of Stevens & Tate Marketing will be presenting at the AHCA/NCAL Convention that is being held in Orlando, FL October 15, 2019
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Type of Marketing Strategy

As more Companies Catch on to the Benefits of CBD, Here’s What You Need to Know About This New Type of Marketing Strategy

CBDs (cannabidiols) are becoming incredibly popular throughout the country, leading to many CBD products and businesses popping up everywhere. One reason for this is the continual legalization of marijuana throughout many states. Note that CBD is only illegal in states where marijuana is illegal (if it was derived from marijuana). It can also come from hemp, in which case it’s legal everywhere.

It’s hard not to argue that CBD’s popularity isn’t related to the increasing acceptance of marijuana. However, it’s not the only reason behind the sudden increase in demand for CBD-related products throughout the country. Surprisingly, these products aren’t just sold at marijuana dispensaries. They are also sold at many health and food stores too. There are even rumors that major corporations like Starbucks and Coca Cola are strongly considering offering CBD products. If you’re in the CBD business, you’re going to want to know what type of marketing strategy to implement as the industry continues to explode.

Type of Marketing Strategy for CBD Products

The CBD industry is still in its infancy, but studies are predicting that the industry will be worth $22 billion by 2020. One of the major contributors to its popularity has been word of mouth. Today’s culture has a thing for natural, health-related products, and CBD is just that. However, there are so many big players hopping on the CBD train. Knowing how to market your CBD business is going to be vital to growing your business. Proper marketing allows you to compete with the many other CBD-related companies in the near future. 

CBD oilHow To Market CBD

The most important element of your marketing efforts in today’s CBD market is going to be your content marketing strategy. Consumers are still learning what CBD is. Many consumers don’t understand how CBD is different from marijuana, which isn’t surprising considering how many misconceptions about marijuana there are (such as the fact that it’s not an addictive substance).

Although CBD is from marijuana, it is not the ingredient that can cause the high marijuana is known for. That ingredient is THC, which is a psychoactive ingredient. Many consumers may think that CBD is psychoactive as well since it’s found in marijuana, but it’s not.

8 Tips on Social Media Best Practices For Your Business 

Informing Consumers

All of these misconceptions are important to dispel in order to be able to successfully sell your CBD products. Creating content that informs consumers about CBD is going be extremely important. Not only will you be helping to inform your audience, thereby generating more interest in your products, but high-quality CBD content will help attract more leads who are interested in learning about CBD and will help to build trust in your brand. Content focusing on what CBDs are, what the potential health benefits are, how CBDs are different than THC, and what some of the common myths about CBD are can be quite helpful to your audience. In states where marijuana is still illegal, you may also want to highlight how CBD products derived from hemp are legal.

The CBD industry is relatively new, but it’s absolutely exploding. You can expect many CBD-related businesses to begin popping up over the next few years, not to mention that big, established companies will likely begin offering their own CBD products as well. The type of marketing strategy you implement plays an important part in helping you stand out in an industry that will be soon oversaturated. 

25 Website Must Haves

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships

In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that you have access to. Knowing how to use the data you have can go a long way towards building customer relationships.

However, having consumer data is a lot different than knowing how to make it actionable, which can make the data you have very intimidating. The following are the three steps that you should take to so that you can leverage your data to build strong customer relationships:

1. Organize

Collecting data is the easy part. You can obtain valuable customer data from a variety of sources, including your opt-in forms, customer surveys, and even by simply asking direct questions on social media. Organizing this data is another matter. You’ll want to use the data you’ve collected to segment your audience based on shared traits. For example, you could organize your customers by their location, by their level of engagement, or by their purchase behaviors. This allows you to personalize your content much more and is especially helpful for strategies such as email marketing.Customer Relationships

2. Find Insights

When organizing the data you’ve collected, you can find insights into your customers that you may not have noticed before.  If you’re segmenting your audience by location, you may find that a significant part hails from one area you didn’t know about. For instance, say you’re based out of Chicago and you sell winter clothes. You may have been focusing mostly on marketing your products to the midwest. However, from the data you’ve collected, you may find out that you actually have a significant amount of customers located in the NYC area. You can use this information to your advantage to increase your reach. One way would be by sending content to these customers based on their time zone. You could create content that’s more relevant to them, or even consider opening a store in the area.

5 Crucial Mobile Advertising Tactics For Small Businesses

3. Use Visuals

When leveraging the insights you’ve gathered into your customers from the data that you’ve collected and organized, you should strongly consider creating more visual content. While written content can be effective as well, it’s worth noting that the human brain processes imagery 60 times faster than it’s capable of processing text. If you want to take advantage of those insights, you should create more visual content. Even adding pictures to your written content can be extremely helpful when it comes to engaging your audience.

One of your main marketing goals should be building customer relationships. To do this, you need to make effective use of the customer data that you already have access to. Use the customer data that you’re constantly collecting by organizing it and gathering insights based on it. Then leverage it to your advantage by creating visually engaging content.

Integrating Social Media & SEO Efforts For Enhanced Search Engine Results