There are many ways to go about marketing your business. Paid marketing (such as through the use of Google AdWords or Facebook Ads) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. You’ll want to implement more organic marketing strategies. Organic marketing is a way to generate more traffic to your website in a more natural, unforced manner. Additionally, anything that you don’t directly spend money on can be considered organic. Of course, it’s worth noting that all marketing costs money in one way or another. However, there are a lot of benefits to using organic marketing that go beyond the cost.
Reasons to Implement Organic Marketing
There are two major reasons why you should implement organic marketing into your marketing strategy. First of all, it’s a more long-term strategy than any paid marketing strategy is. The efforts you make executing your organic marketing strategy can help drive traffic to your website for a long time to come. They can also go a long way in helping to strengthen your brand identity and build up your brand reputation, both of which will have positive long-term effects as well. Finally, organic marketing gives you the opportunity to learn more about your customers and to better understand what their needs are. This is something that cannot be discovered via paid marketing, which is completely one-sided.
Learn about another type of marketing: The Benefits of Mobile Marketing Optimization
How You Can Make it Work
The following are a number of different tips on how to implement organic marketing successfully.
Make sure your website is engaging
Your website is usually what will convince potential leads to further engage with your brand. Make sure it’s user-friendly, meaning that it’s easy to read, easy to scan, and easy to navigate. In addition to your homepage, consider creating an about page, a testimonial page, a contact page, a blog page, and an FAQ page. You may want to implement a chat feature as well so that visitors can interact with you whenever they want to.
Create evergreen content
Evergreen content is content that will never grow out of date. For example, an article about how to save money will always remain relevant for a financial advisor’s website. Evergreen content will continue to be of use to visitors, which means it will organically attract new leads over time.
Hashtags make it easier for people to find your content on social media and also shows consumers that you’re up to date on trends and current events.
Build relationships with social media influencers
Social media influencers can unlock the doors to large audiences that you haven’t reached yet. Find the influencers in your industry and engage with them on social media.
Engage with followers on social media regularly
Always respond to commends or feedback that people leave on your social pages, even if they are negative. This will greatly help your reputation and shows people that you care and that your social media presence isn’t just for show. Keep in mind that engagement isn’t just about posting content — it’s about listening to what your customers have to say. Ask questions and respond to concerns in a timely manner.
Contribute to social media discussions
Look for groups, communities, and conversations occurring across social media concerning not just your brand, but your industry as a whole. Engage with these conversations. Doing so will naturally get your name out there and will generate interest in your brand (as long as you have worthwhile things to say, of course).
Use local SEO
One of the best ways to naturally attract local customers is by implementing a local SEO strategy. Use local keywords (meaning, geo-centered keywords) and generate content that’s relevant to your area. Submit your NAP (name, address, and phone number) to local directories as well. This will make it much easier for local customers to find you organically.
Find ways for customers to participate
By finding ways for customers to participate, you create a more engaging experience for them. This can help build brand loyalty as well as generate more interest from new leads. For example, set up contests on social media. Something as simple as sweepstakes can be quite effective. For something a bit more engaging, consider photo contests on platforms like Instagram.
Request customer feedback
Routinely ask customers for their opinions about your products, services, and brand. You can do this by asking visitors to fill out surveys on your site, sending out net promoter scores through email, or asking followers directly on social media.
Organic marketing does take some effort, but it’s less expensive than paid marketing tactics and will have a much bigger impact over the long term. These organic marketing tips should help you to drive more traffic and, eventually, generate more sales as a direct result.