How Brands Market To the Different Generations
Here is a guide on how brands market to different generations and identify what generation brand’s should target
Entries by Dan Gartlan
Tailoring The B2B Sales Funnel To Meet Your Needs
When it comes to the B2B sales funnel, there are three main stages: awareness, consideration and the decision stage. The funnel represents the journey that the customer takes from start to end. However, the B2B sales funnel isn’t necessarily set in stone. It can be modified to fit your business’s needs as long as it….
What Are Marketing Qualified Leads And Why Do They Matter?
How are you handling your marketing qualified leads? Once you have a lead at the top of the sales funnel, you can’t just stop marketing and hope that initial lead turns into a sales-qualified lead (SQL). You need to keep your eye on your marketing qualified leads (MQLs) as well. What is Marketing Qualified Leads?….
Five Reasons To Hire An Advertising Agency Versus Staffing In-House
Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.
7 Reasons Why Digital Marketing for Manufacturers is Critical to Success
If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.
How To Create A Brand Story
Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding. Learning how to tell your brand story begins with understanding the role of characters. At the heart of the story lays the characters. It is through your characters that….
7 Organic Growth Business Strategies You Should Adopt
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….
5 Storytelling Techniques You Should Avoid
Storytelling is an integral part of marketing your brand effectively. It allows you to convey your message and your values to your audience, all while making it easy for them to relate and connect to you on a more personal level by capturing their interest and inciting specific emotions. However, storytelling isn’t as easy as….
How To Incorporate Smart Goals Into Marketing Plan Development
Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….
Optimizing Your Advertising Budget: 5 Essential Factors for Success
In an era of rapid media evolution, the key to a successful advertising strategy lies in strategic planning and adaptation. Discover the essential elements that can elevate your advertising budget and media plan to new heights.
