Entries by Dan Gartlan

Pandering Your Way To Profits? Most Likely Not.

Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are still adjusting and cutting advertising spending. Many of the prospects we speak with are dealing with this by cutting across the….

A Super “Bowl” Filled To The Rim With Doritos

This year Doritos again conducted their annual Super Bowl TV commercial contest, “Crash The Super Bowl” with the top winner receiving $1,000,000 for their efforts. They aired four winners, each were :30. The spots aired were chosen by the fans prior to the game from six finalist posted on CrashTheSuperBowl.com. The website has a Forum….