When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Not only could you be mistaken,….
When it comes to building your website and providing the best possible customer service, it’s all about creating a positive experience that will help increase conversions, retain customers, and improve your brand reputation. You may refer to this experience as the “customer experience” or the “user experience”. However, these two types of experience are not….
The term brand gets thrown around a lot these days. When people think about a brand, they often think about the name of the company and its logo. For example, Nike and its swoosh. However, these are just elements of their brand. Your brand encompasses much more than just your name and logo. Your brand….
Branding is more than just creating a logo and slapping it on a website or the side of a van. Developing your brand takes time, but the sooner you start, the sooner you’ll see results. Your brand makes you recognizable to consumers and without having it clearly established, your company becomes lost in the crowd…..
If you have a website for your business, then there’s a good chance you’re familiar with SEO (search engine optimization). You know how the use of keywords can help increase your site’s exposure on search engines. However, when it comes to digital marketing, SEO is not the only valid strategy. In fact, there are many….
Although running digital ads has never been easier and more cost-effective, especially with the ability to target audiences and through real-time bidding platforms, there is one big drawback: ad fraud is on the rise. According to the IAB (Interactive Advertising Bureau), ad fraud costs the U.S. marketing industry alone almost $8.2 billion a year. Unfortunately,….
In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day. For example, in addition to running banner and popup ads on certain….
Eddie Bauer’s recent ad campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. In their recent “Release the Fleece” campaign, E.B. focuses on the uses of emotional appeal, photography, and typography to draw their customers in and transforms this every-day product into a must-have commodity. Emotional Advertisement….
Here at Stevens & Tate, our goal is to help businesses of all sizes to improve their marketing efforts in a substantial way so that they can not only achieve their marketing goals, but so that they can set their sights on even bigger goals that they may not have previously thought possible. As such,….
Engaging your leads and building relationships with them is one of the most important aspects of successful inbound marketing. This becomes a lot easier when you have information about your leads that you can use to your advantage. Many marketers will take the information they gather from opt-in forms and surveys to segment their user….
