Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold by any number of pundits with every new release of data on social media and digital….
An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be….
Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a….
More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing….
Ensuring your email database is pristine is crucial for successful email marketing. Learn how to identify and remove bad email addresses to boost your deliverability and engagement. Content: In the realm of email marketing, your email database is akin to the foundation of a sturdy building. Just as a strong foundation supports the structure….
Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s….
The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before. With seniors….
Attraction Marketing is the process of making your company, its products, services and culture more attractive to prospects by driving marketing initiatives with the people you already employ. How to process this activity to steadily move your marketing forward, using data to guide you, is called “The Marketing March.” The strategies outlined in Attraction Marketing….
Often marketing is something only focused on once or twice a year. You may be buying media today, running online listings on Web sites your prospects frequent. You may even be using Google AdWords and some limited print. But so is your competition. How are you going to stand apart? Increasing your spending may not….
Over the past two years we have been asked by many companies what they can be doing themselves to improve their result in marketing. Budgets are tight and often people have time on their hands due to decrease workloads or seasonality. In June 2009 we began work on strategies that companies can implement with their….
