Now I Am Stuck On Band-Aid® 54 Ways

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So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call mayonnaise- Miracle Whip® and even paper towels are Scot Towels®. It is only fitting to call adhesive bandages…Band-Aids®. The common statement from moms all around the country when their son/daughter has a boo-boo is, “lets go get a band-aid”. And my five year old daughter actually thinks it STOPS the pain.

Years and years of marketing has brought these brands into their own categories. But this is not what this blog is about. It’s about what Band-Aid has done with this outstanding brand. As I walked to the isle for my adhesives, I was overwhelmed at how many choices I have regarding the Band-Aid brand. Read more

The Decline of the American Household

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An astonishing report from Ad Age, shows that the marketing landscape has changed when it comes to the American Household. Once the target for most marketers, this study shows the decline of households of married couples with children will have many marketers re-evaluating their efforts. Below is an excerpt from the article on adage.com, be sure to click over and check out the data chart that shows the glaring decline over time. Read more

The Power of Packaging Doesn’t Stop at the Store

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Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression

As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging.

In today”s fragmented marketing environment, packaging is far more than a product”s vessel; it is the physical manifestation of a brand experience and an important part of a brand promise. As such, packaging should be a critical piece of a brand”s integrated communication strategy.

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Using Video To Build Up Your Brand

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More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing efforts. Below is an excerpt from a recent article from iMedia Connection, sharing findings from Brightcove, a streaming video service provider. Read more

Stay Top Of Mind By Engaging Prospects With 
Relevant Emails

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If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you send, but your message will be visible in their inbox when they are in the mindset to make their decisions. Prospects who have provided you with their email addresses are already engaged with your brand. They want to learn more about your company, your homes, your building practices and more. So communicate back to them on a regular schedule.

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Email List Hygiene: Remove four kinds of bad addresses to improve deliverability

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Your email database is the foundation of your email marketing. Haphazardly adding names can invite irrelevant subscribers and invalid email addresses — which weaken your foundation.

“People make typos all the time… You want to keep that address out of your list because it’s not going to help you. And no amount of deliverability tweaking later is going to help you if the initial email address is bad.”

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Newspaper Advertising Still Primary Shopping Information Source

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Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape. “This important new research reaffirms the power of newspaper advertising to engage consumers and drive them to take action,” said NAA President and CEO John Sturm. “More than all other media, adults continue to turn to newspapers to inform shopping decisions that lead to purchases. They are an opt-in media in an opt-out world, making newspaper advertising an ideal and effective choice for advertisers who want to reach consumers ready to shop and spend.” Read more

Website Design & SEO Help Providers Build Census | Tips & Guidelines

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The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.

With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
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Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle

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When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. But no matter how creative or compelling, your message may be lost if it doesn’t reach those who are ready to receive it. That’s why today, your outreach marketing should concentrate on home shoppers—those defined as actively looking for a home, and prospects—those who have made contact with you either by visiting your sales center or registering online. Read more

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

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When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. But no matter how creative or compelling, your message may be lost if it doesn’t reach those who are ready to receive it. That’s why today, your outreach marketing should concentrate on home shoppers—those defined as actively looking for a home, and prospects—those who have made contact with you either by visiting your sales center or registering online. Read more