facebook advertising strategy

8 Tips on Social Media Best Practices For Your Business

Why are social media best practices important? Social media has become a staple in our lives and popularity rules in this environment. It has become such an addiction that teens spend over 9 hours a day going through their social media pages. Social media is a tool that both individuals and businesses can manipulate to get the audience for their causes. Social media is a great tool for attraction marketing. Most business owners nowadays practice strategies aimed at optimization of social media platforms. Content displayed on social media platforms measures the response you get from your target audience just by the likes or dislikes you get.

We want you to get the most out of your social media platforms by enforcing these social media best practices. You will learn the secrets behind engaging and maintaining a media presence with loyal followers.

Social Media Best Practices

1. Keep an active presence

We all know that if you are inactive in social media in this digital world, you are irrelevant. Be active! Engage your audience, tell them about your brand story and show them snippets of what the brand represents. Remember however, not to disclose irrelevant information about your brand. There have been cases where too much information has overwhelmed audiences. It is important to explore all the possible avenues to let the world know why your brand is cool.

2. Keep interest

Now that you have gained a loyal following, show interest in your fans! When they reach out to you, follow back and always give personal feedback. This creation of goodwill will serve only to increase your brand’s following, earn you some popularity ratings, and maybe add revenue to your purse. Remember to thank your fans for keeping up with your venture. A brand based on humility and an understanding nature is always appreciated.

3. Concise please

We all love a good post, but if it is too long we get bored in the middle. According to a statistical review conducted on the strategies of effective tweeting, shorter tweets received 17% more following than long tweets. Although other sites do not limit your word count, you should keep in mind to pass your message in the intent you aimed it for.

4. Maintain your tone

What is your preferred tone, are you more of the serious, focused kind or the more casual faithful one. What message are you trying to pass along? Who is your demographic and what tone do you need to engage in to make them pay attention? You need to make them feel like they are part of your brand and your journey. Think about it.

To learn more about messaging read Share Your Message With A New Brand Strategy.

5. Know when to evoke silence

Sometimes media related war comes your way. It is crucial to identify which battles to fight and which ones to fold. You do not have to engage in all conversations involving your brand. If it’s a controversial topic that may not reflect the brand values, do not engage. Reviews have taken down businesses. Always try acting like “the gentleman” when it comes to social media.

6. Transparency helps

Honesty is the policy and the truth shall set you free. When it comes to social media, lies are a great faux pas. Remember that inclusion is important. Share live streams, create audios and videos that will help your followers stay in touch with brand your activities and updates.

7. Overshare faux pas

Please avoid being pushy or attending to the public’s frivolous whims. Remember that you cannot please everyone. Social media best practices call for precise, goal oriented messages. Posting too often mat look desperate and distracting.

8. Correct timing

Every social media platform has unspoken rules on when and how often to post. For Facebook, there is the famous, post twice a day rule depending on the number of followers. In Twitter, for maximum brand optimization, 1-5 tweets a day are efficient. If you are just looking for opinions, you can tweet till you fall. What usually matters in Instagram, is sticking to the consistency of the amounts you post. You cannot change from 10 posts a day to one in every two days and not see a drop in numbers.

All said and done, do have an interesting social media life and enjoy it to bits!

social media marketing

https google

Why HTTPS Google?

The world is settling in the digital age, privacy and security are the growing concern to most of us. Businesses and individuals are questioning the web on the security of the websites we use to send sensitive information like bank details and credit card information. We have been using different methods of informing the users that the connection that they are using, is secure. One of the methods used was an icon that looks like a lock next to the website address. This is all about to change.

Google launched that HTTPS that would be used as a factor in ranking websites. HTTPS symbolizes HyperText Transfer Protocol. This communication protocol is a safer upgrade from the HTTP that we have been using over the last 30 years. This upgrade enables your websites to transfer information safely and faster. The HTTPS protocol was efficient but was limited in its security functions. It was vulnerable to hackers and interference from third party sites.

How it works

HTTPS Google is an upgraded version of the HTTP that we have gotten used to. Blanketed in protective layers of SSL. The SSL, standing for Secure Sockets Layer that encrypts information sent over the Internet. The function of the SSL serves the purpose of confirming that you are speaking with the right person. It also encrypts and decrypts information being carried out in between two points.

The most intriguing part of this Protocol is that anyone who is trying to intercept your messages will be unable to get the actual information that you send over. So whenever your website is protected, your information is as safe as can be.

What are the benefits for you?

You are not the only one unsure about registering your websites. Most of us are unaware of the benefits that are in store for our websites. Let us look at some of them:

  • It offers you end-to-end encryption to secure private information.
  • It increases trust and confidence in web related transactions
  • It eliminates the need of browser warnings on insecure websites.
  • It keeps your sensitive information from leaking to the wrong hands.
  • HTTPS Google secures rankings for websites that register SSL certificates.
  • It eliminates costs you incur by registering multiple sites under one SSL certificate
  • It increases conversion rates for your website giving you better rankings.

Google HTTPS identification

Google is pushing for you to get your SSL certificates. The websites still under the HTTP protocol will be labeled as not secure. As opposed to remaining neutral or showing a lock, Google has adapted that strategy to be executed in stages. Eventually, Google will change the “circle i” to a red triangle for broken web links to notify the user of the danger. That is effective as of January 31st.

What does this mean for SEO?

A lot of websites are shy from switching to HTTPS because it will affect the SEO rankings attached to your business. This is not true. HTTPS Google is transparently assuring you of its safety.  As a website owner you should take steps to ensure that your website traffic is not affected.

Learn more on how you can increase your wesite traffic through SEO.

You need to communicate with the Google team that you are moving from HTTP to HTTPS. They will direct you on the steps you need to take. HTTPS Google has offered this tips to ensure you are covered.

  • Get certificates according to your needs. Single, wild card or multi- domain certificate
  • Use the same URLs contained in secure domains
  • The bit key certificates you use should be around 2048 bits
  • Use protocol related URLs in al domains
  • Avoid blocking your HTTPS website from crawling through robots.txt.
  • Ensure to avoid non-index Meta tags being issued.
  • Use the https Google tips on Google Webmaster to figure your way around and track your migration to the last detail.

Migrating from HTTP to HTTPS will secure your website a place in this world that is constantly under pressure to develop and advance.

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