Boost Your Manufacturing Growth with Digital Content Marketing
The manufacturing industry is evolving in the digital age. Our guide helps you explore how to leverage digital content marketing to boost brand growth and stay competitive.
Entries by Dan Gartlan
Mastering AI Marketing: Essential Strategies & Applications for Modern Marketers
Explore the transformative potential of AI in marketing by leveraging powerful applications like AI-driven ad optimization, sentiment analysis, and dynamic pricing!
5 Ways to Revamp Your Email Marketing Strategy and Increase ROI
Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.
Top Benefits of Using Case Studies For Your Business
Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand. However, testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and concern the entire process that the customer went through.
Email Marketing Customer Journey in the AI Era
Discover how AI is revolutionizing email marketing through automation, personalization, and data-driven strategies. Learn how AI enhances customer journeys—from awareness to advocacy—and explore actionable tips to leverage AI for more effective campaigns. Stay ahead in the AI era of email marketing!
The Strategic Difference Between Branding and Marketing and How They Work Together
People often use branding and marketing interchangeably, but the two are distinctly different. Knowing how they differ is crucial to executing specific campaigns with branding or marketing goals.
5 SMART Goal Example For Business Development
A SMART goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Here are a few smart goals examples for business development that will help you understand the system better and enhance your business.
Want to Get Valuable Buyers? The Key is the “Ideal” Buyer Persona
Not all buyers are worth pursuing. This blog dives into Ideal Buyer Personas—how to identify high-value customers, analyze sales data, and refine marketing strategies using RFM, CLV, and behavioral insights. Learn how to attract, retain, and maximize ROI by continuously optimizing your approach to target the right audience.
SMART Goal Examples That Will Make You a Better Marketer
When creating your inbound marketing strategy, it’s important that you set smart goals for marketing as part of your planning process. Without smart goals, you won’t be able to judge the performance of your inbound marketing tactics, which means you’ll have no idea whether your money is being put to good use. When you have goals in place, you can make adjustments to underperforming tactics. However, one of the mistakes many brands make is to set goals that are vague or too broad, such as “increasing brand awareness” or “building brand authority.” While general goals like these are fine, you should also have SMART goals.
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Emotional advertising can be effective when using attraction marketing to ensure your audience will emotionally connect with your brand.
