Join us on a journey to unlock the power of Customer Lifetime Value (CLV), guiding your business towards smarter decisions in marketing, sales, and customer service, all while maximizing your returns on investment.
By customizing the sales funnel to meet your company’s specific needs, you’ll be able to identify what stage your customers are in more effectively, thereby making it easier to determine who they need to be in contact with and what actions need to take place.
A Marketing Qualified Lead (MQL) is a type of lead in which potential customer will engage with your brand which you have provided to them through your marketing efforts. Once you have a lead at the top of the sales funnel, you can’t just stop marketing and hope that initial lead turns into a sales-qualified lead (SQL). You need to keep your eye on your marketing qualified leads (MQLs) as well.
Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.
If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.
Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding.
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….
There are several mistakes that brands commonly make in their attempt to tell a story that can cause your audience to lose interest. The following are five storytelling techniques you should avoid.
Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….
In an era of rapid media evolution, the key to a successful advertising strategy lies in strategic planning and adaptation. Discover the essential elements that can elevate your advertising budget and media plan to new heights.
