What’s Trending in Marketing of June 2024
Welcome to our June 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights.
Entries by Dan Gartlan
How to Incorporate Email Marketing into B2B Campaigns
Email marketing has been a popular strategy for decades, and there’s no sign of it slowing down as an effective marketing tactic. However, as a B2B business, successful B2B email marketing can be challenging. When it comes to B2C email marketing, many companies simply use it to promote new products or to advertise special promotions…..
The Importance of Implementing a Marketing Dashboard
At this point in time, most businesses realize how important data is and how analyzing the data that they collect can provide valuable insight into the performance of their marketing tactics as well as into how their audience behaves.
Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel
You need to understand consumer behavior to attract your target audience. In order to understand consumer behavior, you need to understand consumer purchasing decisions, and what influences them.
Customer Engagement Strategy
Learn how to build a long-lasting relationship with your customer, by following these 3 steps.
How Brands Market To the Different Generations
Here is a guide on how brands market to different generations and identify what generation brand’s should target
Mastering Marketing Effectiveness: Strategies for Highlighting Your USPs
Join us to uncover your Unique Selling Points (USPs), leverage effective marketing, and differentiate your business for success.
Tailoring The B2B Sales Funnel To Meet Your Needs
By customizing the sales funnel to meet your company’s specific needs, you’ll be able to identify what stage your customers are in more effectively, thereby making it easier to determine who they need to be in contact with and what actions need to take place.
What Are Marketing Qualified Leads And Why Do They Matter?
A Marketing Qualified Lead (MQL) is a type of lead in which potential customer will engage with your brand which you have provided to them through your marketing efforts. Once you have a lead at the top of the sales funnel, you can’t just stop marketing and hope that initial lead turns into a sales-qualified lead (SQL). You need to keep your eye on your marketing qualified leads (MQLs) as well.
7 Reasons Why Digital Marketing for Manufacturers is Critical to Success
If you’re running a manufacturing business, you should strongly consider implementing digital marketing into your overall marketing strategy. Although traditional marketing may still suit you well, there are advantages to digital marketing that traditional marketing can’t offer.
