Dan Gartlan - Page 6 of 15

About Dan Gartlan

Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.

Entries by Dan Gartlan

Choosing Your Advertising Agency Partnership: Key Considerations for Success

October 18, 2023/in Advertising, Advertising Agency, Articles, News & Insights/by Dan Gartlan

Selecting the right advertising agency can significantly impact the success of your marketing efforts. This article explores key considerations when choosing an agency partner. From expertise and track record to communication and budget, these factors play a crucial role in finding the perfect fit for your business. By evaluating these markers, you can make an informed decision that sets the stage for a fruitful partnership and effective campaigns.

The Differences Between MQL vs SQL

October 17, 2023/in Articles, Digital, Directors, Inbound Marketing, Lead Generation, Marketing Strategy/by Dan Gartlan

One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However,….

A Guide to Successful Marketing Optimization

October 10, 2023/in Articles, Blog, Directors, Marketing Strategy/by Dan Gartlan

Trying to manage all of your marketing efforts can be a time-consuming process. There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to….

How to Develop an Outstanding Business Development Plan

October 4, 2023/in Articles, Brand Development, Marketing Strategy/by Dan Gartlan

Developing a winning business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. By conducting a thorough analysis of the market, identifying target markets and ideal customers, and crafting a compelling value proposition, businesses can position themselves for success. Implementing effective lead generation strategies, establishing streamlined sales processes, and regularly monitoring and adapting the plan ensure sustainable growth and profitability. Strategic partnerships further accelerate expansion and foster innovation. A data-driven and customer-centric approach, coupled with a culture of continuous improvement, are key to achieving long-term success in a competitive marketplace.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

September 28, 2023/in Articles/by Dan Gartlan

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. However, new behavioral biometrics, such as eye-tracking software, has made it easier to determine exactly how someone….

The Benefits of Public Speaking: How it Increases Your Brand’s Visibility

September 26, 2023/in Articles, Attraction Marketing/by Dan Gartlan

It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every….

The Ultimate Guide to Creating a Press Release

September 5, 2023/in Articles, Blog, Marketing Strategy/by Dan Gartlan

In the current dynamic media environment, a skillfully crafted press release holds immense value for businesses, organizations, and individuals in effectively sharing information with the public.

How To Implement A Customer Retention Program for Long-Term Success

August 23, 2023/in Articles, Directors, Inbound Marketing, Lead Nuturing, Marketing Strategy/by Dan Gartlan

Customer retention program that allows you to continue to engage with existing customers so that they will continue being your customer. Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they….

Simple Ways that Small Businesses Can Use Data to Build Better Customer Relationships

August 16, 2023/in Articles, Blog, Directors/by Dan Gartlan

In this day and age, it’s pretty difficult for consumers to not be inundated with dozens of advertisements. As such, targeting your audience has become more important than ever, especially when it comes to running a smaller business. The most effective way to target your audience is to make use of the consumer data that….

5 Brand Storytelling Examples To Learn From

August 9, 2023/in Articles, Brand Development, Brand Story Telling, Directors, Storybranding/by Dan Gartlan

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where….

About Dan Gartlan

Entries by Dan Gartlan

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