More and more seniors are becoming tech savvy, using smart phones and tablets to communicate with family and friends. They also use their smart devices to do their own research on where they want to live and how they want to do it. This is one reason why digital marketing tactics are critical for senior living marketing.
Digital Marketing Tactics for Senior Living Communities
Your website is one of your most important assets. It’s where consumers are going to find out more about your company. The place where you build trust. Where you show your leadership in the senior living industry. It’s where they can get more information about your community.
With your website in place, what digital marketing tactics should you employ?
Blogging offers you the opportunity to provide your audience with useful information while positioning you as a trusted expert. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. High-quality content keeps people coming back.
SEO (search engine optimization) works to get your community’s website found by the search engines. It is done with keyword placement, quality content, and a dynamic website. The more you have of all three, the better your SEO results will be.
Social media allows you to engage your audience. You can share tips, post links to new content, or share testimonials. Facebook offers a place to share as well as a place where potential residents can make queries or learn more about your community.
Email lead nurturing allows you to make your community more attractive to people who have expressed interest. You can share community events, resident highlights and interesting tidbits to show how involved and engaged the residents of your community are. That makes it more attractive to those considering moving in.
Online advertising positions your brand in front of anyone seeking information on senior living communities. In fact, as they search for that kind of information, your name pops up. It can give you highly qualified leads almost instantaneously.
These tactics will help you position your senior living community. You can grab the attention of seniors as well as their loved ones and care providers.