How To Create A Brand Story
Storytelling is an ancient art form, which has scientifically been proven to aid memory, making it the ideal vehicle for promoting products and creating successful branding.
Entries by Dan Gartlan
7 Organic Growth Business Strategies You Should Adopt
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven….
5 Storytelling Techniques You Should Avoid
There are several mistakes that brands commonly make in their attempt to tell a story that can cause your audience to lose interest. The following are five storytelling techniques you should avoid.
How To Incorporate Smart Goals Into Marketing Plan Development
Now, most of us have heard about how to develop SMART goals. But, how do you incorporate them into your marketing plan development? A quick recap: SMART goals are those that are specific, measurable, attainable, relevant and time bound. This format makes it easier to see where you need to go and how to measure….
Optimizing Your Advertising Budget: 5 Essential Factors for Success
In an era of rapid media evolution, the key to a successful advertising strategy lies in strategic planning and adaptation. Discover the essential elements that can elevate your advertising budget and media plan to new heights.
5 Ways To Improve Your Relationship Marketing Strategy
It may seem obvious, but building a business is a long-term effort. As such, it requires a long-term strategy. You can’t succeed by only making quick sales. You need to build a customer base — it’s the only way to not only grow, but to survive. Unfortunately, a lot of businesses assume that once someone….
Micro Moments: A New Consumer Behavior in Marketing
Successful businesses understand that consumer behavior in marketing does not stay the same. Consumer behavior changes based on a variety of factors, including new tools and ways of using those tools. The smartphone drastically changed consumer behavior in marketing. This happened somewhat recently, yet people already spend roughly 3.5 hours a day on their phones…..
Choosing Your Advertising Agency Partnership: Key Considerations for Success
Selecting the right advertising agency can significantly impact the success of your marketing efforts. This article explores key considerations when choosing an agency partner. From expertise and track record to communication and budget, these factors play a crucial role in finding the perfect fit for your business. By evaluating these markers, you can make an informed decision that sets the stage for a fruitful partnership and effective campaigns.
The Differences Between MQL vs SQL
One of the biggest challenges businesses face is the lack of communication between their marketing teams and their sales teams. It’s not uncommon for a marketing team to use a variety of strategies to convert a lead and then move on to the next one, assuming sales will pick up where they left off. However,….
A Guide to Successful Marketing Optimization
Trying to manage all of your marketing efforts can be a time-consuming process. There are only so many hours in a day and if you have a robust marketing strategy, then finding time to perform basic marketing tasks can be challenging. It’s why marketing optimization is so important. The idea of marketing optimization is to….
