So… you are one of those people that don’t believe that branding and marketing works…
Well…
Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year?
Why do millions of people flock to Starbucks every morning?
Why has Apple taken over the phone industry?
Why has Nike signed more athletes than any other brand?
These answers are way too obvious. Read more
TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add Drama.” In “A dramatic surprise on a quiet square,” those who were brave enough to press the button were exposed to an elaborate live sequence of car crashes, fights, police shoot outs, heroic football players, and a girl in a bikini riding a motorcycle. Read more
The other day I watched an Old Navy spot. They have used those spots to get a jingle inside your head with dancers, moving cameras, vibrant colors and of course driving home what they are selling. They completely understand the relationship between visual and hearing. Read more
Well it’s that time of year again where the majority of agencies, design firms and anyone selling marketing gather around the television to watch commercials. It’s Superbowl time again. And to get you ready for the commercials, a national network ran a special on the best commercials for the Superbowl a few days ago and added live voting on their site during the broadcast. Budweiser won hands down. Read more
I’ve decided I want to a new pair of sunglasses. And not just any old sunglasses – I want Ray Bans! Of course I do. If I haven’t mentioned it before I will now – I am a slave to packaging. I love marketing and I will buy anything that is packaged and marketed well.
Now there are things in my life that I will spend money on, but sunglasses have never been one of them. I don’t take care of them. I leave them in my purse without protection and they get all scratched up. I like different looks so I like to buy lots of different kinds of sunglasses and then toss them around. Read more
