call to action phrases

Why Call To Action Phrases Are So Important

Calls to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts. Without them, your conversion rate is not going to be anywhere close to where it should be. Here’s why.

The Simple Truth About Conversions and CTAs

A conversion happens when you get someone to respond in a desired way. Let’s say you want a website visitor to sign up for a newsletter. When you get an anonymous visitor to provide a name and email address in exchange for the newsletter, you have converted that person into a lead. That person has just entered your sales funnel.

How do you get the anonymous visitor to sign up for the newsletter? With a successful call-to-action, that’s how.

CTAs come in so many different forms. Most are phrases printed on a button that is easy to tap or click. Here are a few call-to-action phrases that might be familiar:

  • “Read More”
  • “Get Our Newsletter”
  • “Share on Twitter”
  • “Add to Cart”
  • “Subscribe”
  • “Download Immediately”

50 Powerful Call-to-Action Phrases

Ensuring Your Calls-to-Action Receive Attention

Calls-to-action are critical for conversion success. But, not every CTA is a success. In fact, many aren’t really that noticeable, so visitors just skim right past them. For your calls-to-action to be successful, they must be noticeable, enticing and well-defined.

Placement is critical for a successful CTA.

  • Put more than one on a page. Putting a single CTA on a page means lost opportunities for conversion. Multiple CTAs offer more chances to get a visitor to convert. But, don’t put too many or the visitor will get choice paralysis.
  • Be sure to have CTAs on every page. Your website is a critical part of your marketing and you need to give visitors as many chances as possible to convert.
  • Make your CTAs count. Most users skim a page from top to bottom. They will glance from left to right at the top and maybe once again about half way down the page. Your CTAs need to be somewhere in this visual path to grab attention.

Design is another item to consider for a successful CTA:

  • Make sure your CTA is recognizable. If it just blends into the background or uses generic language, your visitor will skim right past it. Choosing well-worded call-to-action phrases makes all the difference.
  • Make it jump out visually. You need to have negative space around your CTA. You need to select a color that pops out. Orange and red are popular. But, the real secret is contrast.
  • Make it very clear. Generic call-to-action phrases like “Next” do not give a reader any clue as to what is happening next. “Finish Subscribing to Our Newsletter” gives the reader a clear picture of what clicking on that CTA will actually do.

When you optimize the calls-to-action on your website, you will start to see your conversion rates rise. Keep tweaking and you can get even more.

  25 Website Must Haves For Driving Traffic, Leads & Sales

50 Powerful Call-to-Action Phrases

Are you looking to increase your conversion rate? Call-to-Actions are an essential part of the conversion process, but what kinds of Call-to-Actions should you put on your website? CTAs should be simple yet effective, and should catch the attention of your visitors. The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Listed below are 50 powerful Call-to-Action phrases that visitors can’t resist clicking on.

  1. Download now
  2. Click here
  3. Join now
  4. Download here
  5. Start now
  6. Click here for details
  7. I urge you to…
  8. Get a free…
  9. Talk to an expert
  10. Immediate download
  11. While supplies last
  12. Money back guarantee
  13. Money back guarantee, no questions asked
  14. Get it now!
  15. Act quickly
  16. Free shipping
  17. Shipping discount
  18. Come in for a free consultation
  19. Come see us today
  20. Reserve your spot now
  21. Come in today
  22. Start your trial
  23. Start your free trial
  24. Offer expires…
  25. Satisfaction guaranteed
  26. We’d like to hear from you
  27. I can’t wait to hear from you
  28. Limited availability
  29. Limited time offer
  30. Best value
  31. For more details call…
  32. Please don’t hesitate to call
  33. We’re waiting for your call!
  34. Send for our free brochure
  35. Send for our free catalog
  36. Subscribe to our email list
  37. Subscribe to our newsletter
  38. Send in your application today!
  39. Apply here
  40. Order now and receive a free gift
  41. Tell us what you think
  42. Take our quiz!
  43. Sign up online at…
  44. Get started today
  45. Request your FREE quote today
  46. Just reach for your phone
  47. Members only/Subscribers only
  48. Contact us
  49. It’s important that you respond promptly
  50. Download our eBook for more information

Click here to learn more about powerful CTA phrases that increase clicks!

Now that you know what attention-grabbing Call-to-Actions look like, you can implement your own. Don’t just copy and paste the CTA phrases from the list above. Tweak the CTA phrases so that they apply specifically to your company and your products and/or services. For example, instead of just saying, “Start your free trial,” you can say “Start your free trial with (insert company name here) so your CTA is more personalized. Use these phrases as a template for your website’s CTAs, sit back, and watch the clicks roll in!

lead generation tips