News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
A Thank You Page Isn’t An End, But A Continuation
A thank you page is where a website visitor is directed after downloading a content offer. The function of a thank you page (of course) is to thank that visitor for downloading the content from your landing page, but also to help them move through the Buyer’s Journey. A thank you page shouldn’t just say….
RECAP: FABTECH 2016
WHO: Suppliers, manufacturers, distributors, and professionals in the metal forming, fabricating, welding and finishing industries—more than 1,500 vendors and 40,000 attendees from around the country. WHERE: Las Vegas Convention Center in Las Vegas, Nevada WHEN: November 16-18th, 2016 DETAILS: FABTECH is North America’s largest Metal Forming, Fabricating, Welding and Finishing event. Stevens and Tate Marketing has two….
RECAP: PMA Manufacturing Sales Summit
WHO: Sales and marketing professionals from around the world WHERE: The Conrad Indianapolis Hotel in Indianapolis, IN WHEN: September 27-28th, 2016 DETAILS: Stevens & Tate will join hundreds of sales and marketing professionals in the manufacturing industry for a featured speaking session.
RECAP: 2016 LeadingAge Missouri Annual Conference for Senior Living Professionals
WHO: Healthcare and senior living professionals from around the world WHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care WHERE: Chase Park Plaza Hotel in St. Louis, Missouri WHEN: September 12-14, 2016 DETAILS: Stevens & Tate will join thousands of senior….
COMING UP: 2016 LeadingAge Tennessee Annual Conference for Senior Living Professionals
WHO: Healthcare and senior living professionals from around the world WHO: LeadingAge Tennessee members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care WHERE: Franklin Marriot Cool Springs in Franklin, TN WHEN: August 8-10, 2016 DETAILS: Stevens & Tate will join thousands of senior living….
Website Redesign Checklist For 2016
Your website is not just an accessory, it is an extension of your brand. For the best results, websites constantly need to be adjusted, added to, and improved upon, based on trends, consumer behavior, and website performance. Here is a six-step website redesign checklist to help you make sure your website is ready to be….
McDonald’s Revolution in Retail Marketing
As I was traveling recently through St. Joseph, Mo last week, I stopped to get some gas and near the station was a McDonalds. I haven’t been in a McDonalds for about a year and decided to order my lunch. I wanted to stretch my legs, so I walked into, what I would consider to be the….
Story vs. Assertion: Which Is Better For Your Brand?
One of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertion. It is rare indeed when anyone gets all or even most of the answers correct. Albeit a common mistake, I’d like to show you….
Brand Storytelling: Turning Your House Into A Home
What makes your brand special? If you answered by talking about your brand’s unique advantages and consumer benefits, you own a house, not a home. Don’t feel lonely. There are plenty of companies doing the same thing. And they all have lessons to share. Take Xerox for instance. At one time, having a Xerox machine….
Using the 3R’s Method To Tell A Sales Success Story
If you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
