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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.

Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.

AHCA/NCAL 2017 Upcoming Speaking Event

Steven’s & Tate’s Internet Director Nicole Wagner has been selected to speak at the AHCA/NCAL Convention & Expo. Nicole Wagner will be speaking to the attendees of AHCA/NCAL Convention & Expo on October 15-18, 2017 at the Mandalay Bay Hotel in Las Vegas, NV. The American Health Care Association (AHCA) is the nation’s largest association….

How To Assess Your Inbound Marketing Plan

Inbound marketing has become one of the most efficient ways for marketers to sell online. It is based on developing high-quality content to relevant to the prospective buyers who you can turn into buyers. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. For most business….

social media strategies

Attract, Convert, and Close Prospects Using Social Media Strategies and Website Conversion Techniques

LOMBARD, ILL., July 12, 2017– This September, Stevens & Tate Marketing will be emphatically represented at the one of the most respected associations of providers serving Illinois older adults, LeadingAge Illinois. Internet Marketing Director Nicole Wagner will be sharing her extensive online marketing expertise. LeadingAge 2017 is being held from September 26th to the 27th….

Progressive Profiling

Using Progressive Profiling To Improve Your Lead Intel

Did you know that the more information you request from a lead in one given form, the lower your chances of converting that lead to a sale? Simply put, asking for too much information at one time turns off prospective customers. That is one reason why progressive profiling needs to be in your marketing strategy…..

website optimization techniques

Essential Website Optimization Techniques to Increase Visitors

SEO is a quick and easy way to drive visitors to your website. Here are some website optimization techniques that you can apply to your content.

lead generation content marketing

The Importance Of Lead Generation Content Marketing

This article explains how lead generation content marketing is changing the way we write. Quality and consistent content is more important than ever.

homebuilder marketing

Homebuilder Marketing Tips To Drive Traffic And Sales

Any ad agency executive doing homebuilder marketing has undoubtedly heard these words from her clients, “we need more traffic.” And while there’s no magic bullet for homebuilder marketing that’s going to drive a specific number of visitors to a sales center in a given week, don’t underestimate the power of partnerships and focused events. Drive….

50 powerful call-to-action phrases

50 Powerful Call-to-Action Phrases

Struggling to get visitors to click on your website’s call-to-actions? Here are 50 powerful call-to-action phrases that can help.

inbound marketing benefits

Inbound Marketing Benefits From A Well Developed Strategy

Do you have a favorite sport? Maybe it’s something popular like football or hockey. Perhaps a more dignified pastime such as golf or horse racing better suits your style. Whatever your preference may be, do you ever wonder how your favorite athletes (hopefully!) win more than they lose? Most likely they are playing with a….

website redesign process

Growth Driven Web Design: A Website As Active As You

No company is stagnant. If you are a business owner, you understand this better than anyone. Revenues and sales change from month to month, goals shift and adapt as deadlines draw near, and new employees bring fresh perspective and energy to the company. So why do so many websites stay idle as the company they….