News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Maximizing Profitability: How to Calculate and Improve Customer Lifetime Value
Join us on a journey to unlock the power of Customer Lifetime Value (CLV), guiding your business towards smarter decisions in marketing, sales, and customer service, all while maximizing your returns on investment.
The Power of Packaging Doesn’t Stop at the Store
Make Sure Your Product”s Vessel Makes a Brand”s First (and Second) Impression As marketers focus on using social media to create connected, highly personalized brand experiences, they may easily overlook another critical touchpoint: product packaging. Why Packaging Matters Beyond the Store Shelf In today”s fragmented marketing environment, packaging is far more than a product”s vessel;….
Effective Marketing Strategies for Building Brand Authority
Establishing brand authority is invaluable when promoting your company, especially in the early stages. However, you need effective marketing strategies to pull this off.
How to Get Your Website Recommended by AI (Like ChatGPT)
Learn how to improve AI website visibility by creating clear, structured, credible content that search engines and AI tools can easily understand.
Targeting The Target While They Are A Target
Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion. The Rapid Growth of Targeted Digital Advertising Today the amount of display ads are $10.9 billion. That….
Digital Advertising Trends!
Digital advertising is a vital tool for all companies, especially in the times that we are in. The world revolves around the internet, which is the primary way we receive our entertainment, news, and research. This is why companies should utilize the resource that is sitting right in front of them.
Best Billion Campaign Ever
H&R Block’s campaign strategy highlights how seasonal marketing can create urgency and drive consumer engagement during tax season. By focusing on the common fear of missing out on potential tax refunds, the brand positioned itself as a helpful solution for consumers who may feel uncertain about filing on their own. According to the IRS, millions of….
How Ethical Marketing Builds Long-Term Customer Loyalty
Ethical marketing builds trust, credibility, and stronger customer relationships. Learn how customer loyalty strategies drive long-term growth with Stevens & Tate.
What Is Attraction Marketing? Strategies to Help Your Brand Stand Out
Many businesses still approach marketing as something they revisit once or twice a year — planning campaigns, buying media, updating listings, running paid search ads, or launching a few print pieces. The challenge? Your competitors are doing the same thing. In today’s crowded marketplace, simply spending more on advertising is not always realistic — or….
Blending PR and Digital Marketing for Maximum Impact
Learn how integrating PR and digital marketing helps brands improve SEO, build trust, expand reach, and maximize digital PR benefits.
