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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
The Benefits of Mobile Marketing Automation
According to the Pew Research Center, around 81 percent of adults in the U.S. have a smartphone. First off, if your online presence isn’t optimized for mobile use at this point, this is something you need to update immediately. Secondly, consumers who have smartphones are easier to reach because people tend to have their smartphones….
Your Company’s Core Values Play a Role in Developing Your Brand Story
When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your….
5 Mobile Marketing Techniques To Build Your Ecommerce Brand
Mobile marketing is essential for ecommerce today because most users shop on their smartphones. Businesses need a strong mobile presence to stay competitive and reach customers effectively. Strategies like responsive design, email optimization, referral programs, content, and social media all help improve engagement and drive sales.
What Is a Marketing Strategy
Stevens & Tate explains how to create a marketing strategy informational guide that aligns goals, audience, and messaging for measurable business growth.
6 Essential Steps to Healthcare Content Marketing
When it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare provider, you should take advantage of this by investing in a robust healthcare content marketing strategy. By implementing a good healthcare content marketing strategy, you’ll not only be….
The Power of Storytelling in Real Estate Lead Generation
The distinction between a house and a true sanctuary rarely comes down to square footage. Instead, it lives in the quiet details: how the morning light filters through floor-to-ceiling windows, the seamless transition from open-concept living to an outdoor terrace, and the thoughtful integration of smart home technology that works behind the scenes. For today’s discerning buyer, modern luxury isn’t just about lavish amenities—it is about creating an effortless space that reflects and supports a fast-paced life.
Innovative Video Strategies to Transform Your Senior Living Marketing
Use video marketing for senior living to engage potential residents and families with authentic stories, educational content, and virtual tours, easing concerns and forging connections.
Inbox Influence: Mastering Email Marketing for Brand Success
The key to success lies in understanding the intricacies of email marketing and leveraging them to your advantage.
Business Storytelling Tip: “Burn The First Reel”
Strong business storytelling helps brands connect with audiences, build trust, and drive engagement. Learn how Frank Capra’s “burn the first reel” principle and the Now, Then, How storytelling framework can help you craft compelling brand stories, simplify complex messages, and create content that resonates with customers.
Brand Storytelling Examples to Learn From
Discover how Apple, IKEA, and Old Spice use narrative marketing to drive profit. Here are 5 brilliant brand storytelling examples to inspire your strategy.
