News and Insights
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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
How to Create Taglines That Customers Actually Remember
Creating memorable taglines takes more than clever wording. Learn how to develop effective brand taglines that communicate value, strengthen brand recognition, and leave a lasting impression on customers.
Packaging Design and Branding: The Power of Product Packaging
Discover why product packaging is a critical touchpoint for your integrated communication strategy. Learn how to use visual cues and smart design to boost in-home shopability, secure repeat purchases, and build lasting brand loyalty.
How to Get Your Website Recommended by AI (Like ChatGPT)
Learn how to improve AI website visibility by creating clear, structured, credible content that search engines and AI tools can easily understand.
Target Advertising Strategy: Powerful Techniques for Targeted Marketing
Here are the numbers just released: 86% of adult Americans who DO NOT want political ads tailored to their interest. The total number of display ads delivered to U.S. internet users in the first quarter of 2011-$1.11 Trillion. The Rapid Growth of Targeted Digital Advertising Today the amount of display ads are $10.9 billion. That….
Successful Marketing Campaigns: Lessons from a Billion Dollar Campaign
H&R Block’s campaign strategy highlights how seasonal marketing can create urgency and drive consumer engagement during tax season. By focusing on the common fear of missing out on potential tax refunds, the brand positioned itself as a helpful solution for consumers who may feel uncertain about filing on their own. According to the IRS, millions of….
How Ethical Marketing Builds Long-Term Customer Loyalty
Ethical marketing builds trust, credibility, and stronger customer relationships. Learn how customer loyalty strategies drive long-term growth with Stevens & Tate.
Attraction Marketing Strategy to Attract More Customers Online
Many businesses still approach marketing as something they revisit once or twice a year — planning campaigns, buying media, updating listings, running paid search ads, or launching a few print pieces. The challenge? Your competitors are doing the same thing. In today’s crowded marketplace, simply spending more on advertising is not always realistic — or….
Blending PR and Digital Marketing for Maximum Impact
Learn how integrating PR and digital marketing helps brands improve SEO, build trust, expand reach, and maximize digital PR benefits.
Email vs. Social in Inbound Marketing: Which Delivers Better Results?
Explore email vs social engagement in inbound marketing and learn which channel performs better for conversions, audience growth, and retention.
What is Brand Positioning in Marketing
Brand positioning defines how your audience sees you. Stevens & Tate explains what it is, why it matters, and how to create a clear, compelling position in the market.
