senior living marketing

Why Marketing Automation Is Important In Senior Living Today

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Experienced industry marketers have pointed out that marketing automation is the next generation of senior living marketing strategy. Without automation, senior living sales teams are missing opportunities to reach potential clients and key decision-makers. And that affects your bottom line.

Marketing automation offers insights into the behaviours, interests, and needs of individual leads. That kind of information is critical when your sales team is trying to convert a lead into a move-in. If your sales team knows exactly what the lead wants, converting that person becomes much easier.

Why Automation Helps Increase Conversions:

You Can Personalize Your Communication

By tracking what your website visitors request about your property off your website, you can follow where that lead is at in their buying process. The more touchpoints you offer on your website, the more data you can obtain from your prospect. And that data makes it possible to market back to them on a personal level. This type of personalized communication makes a real difference in senior living marketing.

 

Why Inbound Marketing Solutions Are Integral To Your Success

 

Move Your Prospects Through The Sales Process Faster

Helps seniors move through the sales process faster. Seniors, as well as their adult children, love to get timely responses to questions and content. Automation makes this easier by engaging interested seniors with relevant content and gauging their responses. Quick engagement with high-quality information will help the lead reach the decision point faster. And that is critical in senior living marketing these days.

Allows You To Nurture Your Leads To A Close

It is more than likely your prospect is looking at more than one senior living community. A carefully crafted set of emails will help to keep your brand top of mind and educate your prospect on your unique selling points. This helps nurture the lead further down the sales funnel. As they reach the decision-making point, you can provide targeted information and the option of contacting a salesperson to talk further.

Provides Critical Insights into Individual Leads

Marketing automation software can track what web pages a lead has the most interest in and which offers they signed up for. This information offers critical insights into what is of most interest to the lead. One lead might be interested in a small single bedroom apartment and the social programs. Another lead might be interested in a larger unit and what healthcare services are available. The sales team can use these details in making their pitches and converting a lead into a move-in.

The power of marketing automation is the ability to gather information and nurture leads through the sales process. Then, the sales team can leverage and gather information to convert the sales-qualified lead into a paying resident. Making this critical link between marketing and sales is why marketing automation is so critical in the senior living market today.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers

PPC landing pages

PPC Landing Pages and Other Trends You Should Know in 2018

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As 2017 draws to a close, another exciting and interesting year of PPC marketing will conclude soon. PPC landing pages still hold strong, but the other trends in pay per click marketing are worth analyzing as well. That also means it is time to anticipate the future landscape and direction of paid search, with some help of the smartest guys in the industry. Voice search and artificial intelligence were two of the hottest topics in 2017, and it is likely that we will hear plenty more about them in the next year, as well as PPC landing pages.

In 2018, Ilya Cherepakhin predicts that PPC marketers will get pushed on two important fronts. They will unleash the intelligence and power of audience management and make inroads into voice search. Although there are other challenges, such as smart bidding automation, multi-channel attribution and cross-device analytics, he contends that voice search and audience management are likely to open up bigger frontiers for success, besides the good old PPC landing pages.

Voice search, though still evolving, cannot be overlooked. Marketers will have to rethink and devise new strategies for natural presence and PPC. This is because voice technology will tap into a considerably different kind of user behavior compared to that of an average mobile user. The use of existing mobile search technique will not be enough. It would be essential to have new and more relevant marketing objectives, reconsider the type of products and services that are more suitable for voice users, and come up with better mobile experiences for these users.

Artificial intelligence (AI) has been a buzzword in the current year. In 2018, it will become an even bigger element of marketing workflows. A lot has been said about Google introducing the use of AI for both conversion optimization and attribution modeling. However, over the course of 2018, use of Google’s AI is expected to skyrocket. Many bid management platforms have started to adopt artificial intelligence into their algorithms too.

Check out this article about Video Marketing

Although AI is driving better performance and outcomes, it is important to keep in mind that at the end of the day, human interaction is very crucial. Over-reliance on AI can lead to a few big shakeups. In 2018, we can continue to anticipate more improvements in the automation of PPC fueled by more sophisticated artificial intelligence and machine learning. What experts find most exciting probably is that PPC advertisers will have much more options compared to the past to leverage the technology. This is because it is getting integrated into many third-party tools.

It is also expected that more marketers will add long-tail keywords in their search account, and strive to better understand if there is sufficient difference between regular text searches and voice search to justify additional builds. Although experts guess that there would only be relatively small gains, plenty of marketers expect the incremental gains will make it easier for them to attain their 2018 goals.

According to Jeff Baum, an important trend for many PPC marketers to concentrate on in 2018 will be the adoption of machine learning. With upgrade to its ad rotation settings, smart bidding technologies, and the roll out of numerous smart display campaigns, Google has indicated that machine learning will be crucial for improving performance.

social media marketing

homebuyers

Meet The Newest Generation Of Homebuyers- Gen Z

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A new generation is starting to make its presence known. That is Generation Z. They are entering the real estate market in growing numbers. Most are currently renting, but a growing number are looking to move into home ownership. Real estate professionals need to understand this new generation of homebuyers.

What Defines Generation Z?

Generation Z is defined as those born between 1995 and 2010. They are the generation that grew up with the Internet being common place. Currently, they are over 66 million strong, making them over 20% of the American population. This generation is ethnically and racially diverse. They are also the first generation to grow up with Internet access being the norm.

Home Builder Marketing Tips To Drive Traffic And Sales 

  • They want to own a home. Generation Z, like the generations older than them, think that home ownership is a major part of the American Dream. What makes them different is that many of them are looking to move to home ownership at a rapid rate, though their income levels are still at entry level figures. This drive to own a home is focusing many of them to prepare for home ownership early.
  • They want to belong to a community. Members of Generation Z love to have shared amenities. They like being part of communities. In fact, a full third of them are very involved with their community or neighborhood. This need to belong to a community is going to influence the neighborhoods they choose and the amenities they want.
  • They use social networking in the home buying process. This goes back to being the most technology connected generation. When looking for a home, to rent or own, they turn to their family and friends for help. They share the search process with friends and roommates at rates not seen in other generations. This shows why tapping into social networks is critical for tapping into this generation as homebuyers.

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix 

  • They rent in smaller buildings. The reason for this trend is not completely obvious. However, some real estate experts speculate that it relates back to the need of many Generation X members to be part of their community. A smaller building offers better chances to meet neighbors and build relationships.
  • They use the Internet to do research and to put in rental applications. This is a natural extension of their social networking and comfort with technology. They “google” everything. Gen Z wants to put in applications online and they don’t want to have to go into an office to do it. They learn what they want from the Internet and use that information to make decisions on where they live.

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Generation Z is starting to make their presence known as homebuyers. Their impact is going to be even stronger in the coming years. Learning what matters to this generation is the first step in helping them become homeowners, whether now or in the next few years.

Learn To Use Social Media To Find New Leads