How Your Web Page Speed Effects Your SEO and Google Ads Performance

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For companies that already advertise to prospective customers on mobile devices, or who have organic search presence, there are numerous elements of their online presence that need to be checked, tested, and, where appropriate, changed. Implementing a robust SEO strategy is crucial to ensure visibility and competitiveness in the digital landscape. Knowing how to optimize your mobile site for speed will make all the difference to your search engine rankings.

The Importance of Testing Site Speed

The changes are going to make knowing the speed of a mobile site essential. Many tools permit site owners to determine their page speed to see whether enhancements are needed. Most of the tools that are available to test speeds are free and do not require administrator access to the website in question. That means that companies can check their competitors’ sites as well as their own.

Adjusting Mobile SEO Strategy for Google’s Speed Update

One such change that companies should consider is switching to Accelerated Mobile Pages (AMP). An AMP works by altering the source code of the website, thus directing the standard HTML page to a minimalist version of itself, the hosted AMP page. As AMPs are still so rare, they load exceptionally quickly. In initial Google testing, AMPs reduced load time up to 85%.
Local search should not be ignored, either. A Google Mobile Moments Study revealed that 40% of mobile searches have local intent. Companies also need to be aware that mobile search engine users enter queries differently than desktop search engine users; mobile queries tend to be much shorter.

Leveraging Search Console is a fantastic way to check in on a site’s usability. Using the following options under “Crawl Errors” can make a significant difference to usability:

  • Smartphone tab – It allows users to recognize any crawl errors that might be burdening their mobile pages
  • Fetch on Google – It allows users to to see how crawlers view the site and adjust accordingly for better indexing and ranking in search results.
  • Mobile Usability report –  It precisely informs users about pages with mobile usability issues, along with detailing the nature of these issues.

How Will Google’s Speed Update Impact Your Google Ads Account?

The Quality Score algorithm, the algorithm that determines how much users pay per click to serve an ad on the Search Network, is heavily influenced by landing page experience. If a company’s site does not load quickly and does not convey beneficial information, the company will either end up paying a premium or realize that they are unable to serve an ad at all.

The Google Ads documentation recommends five ways to affect positive change regarding a site’s landing page experience:

  • Include relevant, compelling content
  • Be recognized as trustworthy
  • Make navigation simple and effective
  • Reduce load time
  • Make the website faster

In Conclusion

Google Ad users need to ensure they optimize for load time and landing page speed, and not just in terms of relevance. Companies should also contemplate making a move to AMP, ensure that their intent is on point, and make the most of the power of Search Console and page speed insights.

30 Greatest Lead Generation Tips

visual storytelling

Visual Storytelling Techniques That Will Take You To The Next Level

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Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around 1.5 hours of video a day, your marketing campaign needs to have a video content marketing strategy.

However, your video content will only be effective if it’s of high quality. The following are ten visual storytelling techniques and promotion tips that you should keep in mind:

Top 10 Visual Storytelling Techniques

5 Storytelling Techniques You Should Use For Your Marketing Efforts.

  1. Maintain a single POV

    Make sure that your video focuses on a single idea or message and that you don’t stray off topic or else you’ll lose the attention of your viewers.

  2. Be human

    Use emotion to connect with your audience. A video full of dry facts with no personal point of view isn’t going to be very engaging. Additionally, showcase actual people in your videos so that your viewers have someone to relate to.

  3. Be memorable

    If there’s nothing memorable about your video, then it will fail to impress. Viewers are less likely to share video content that hasn’t made much of an impact on them as well, so strive to make content that is memorable in some way.

  4. Be more visual than verbal

    Video is a visual medium, so instead of just showing a talking head explaining your message, tell your message in a visual manner. Remember, a picture is worth a thousand words.

  5. Start with what’s real

    It can be easy to get wrapped up in the visual style of your content, but substance will always trump style. Begin with what’s real and use that as the foundation for your video. The video’s style should be the unique way in which you convey that message to your viewers.

  6. Make it compelling

    Remember who your target audience is in order to create video content that they will find relevant and interesting. If you aren’t targeting the right audience, your video content won’t end up being compelling, no matter how well produced it is.

  7. Optimize your videos

    Don’t forget to optimize your videos by using strong keywords and links in your titles and descriptions.

  8. Use strong CTAs

    Just like written content, video content should have calls-to-action at the end to encourage your viewers to do what you want them to do.

    Also Read: 3 Helpful Tips To Improve Your CTAs To Generate More Leads

  9. Use YouTube

    YouTube has over 1.8 billion monthly users. You can’t ignore an audience that big, so be sure to post your videos on YouTube.

  10. Share your videos

    Promote your videos by sharing them on all of your social channels to help attract more viewers.

Using visual storytelling techniques will help audiences connect with your video content and make them more likely to engage. Just remember that all the visual storytelling techniques in the world won’t work if your videos aren’t being watched, which is why promoting your video content is important as well.

30 Greatest Lead Generation Tips