There are many creative marketing strategies that you can implement in order to increase outreach to customers and improve your bottom line. While many businesses are going above and beyond in their search for creative marketing solutions, you can simply seek to be creative within the 4 basic components of an online marketing approach (i.e. brand development, inbound marketing, content marketing and email marketing).
By seeking creative solutions within these 4 tactics, you can develop a successful creative marketing strategy. Here’s how:
Creativity in Brand Development
A creative way of increasing the relevance of your brand is by making your brand tell a story. Story-banding is an effective way to connect emotionally to your customers so they can see your products as having a greater purpose. You can achieve story-branding for your company by highlighting the inspiration behind your products and services.
Emphasize what motivates your company to achieve its goals (for example creativity, self-fulfillment, better health etc.), and incorporate your operations as a means towards achieving this goal. That way you can make your brand the hero of its own story, one which customers will relate to.
Creativity in Inbound marketing
A creative way to generate leads to your website is by having unique, yet appropriate content across all your channels. One approach you can use is to dedicate a portion of your site for product education.
If you are selling a well-known product, you could come up with creative ways on how the product can be used, how to make it last longer, behind the scenes details on how it works, etc.
One company that uses product education as a tool for its inbound marketing strategy is Gonesh Incense. The company produces incense products and has a DIY blog that contains videos on how their products can be used in many different ways; from re-using flowers after Valentine’s Day to making bath salts using their fragrance oils.
Such content is not only useful and appropriate to potential leads, but it also helps their brand establish trust and stronger relationships with customers.
Creativity in Email Marketing
When you send out emails, incorporate interactive elements such as GIFS, rotating banners and menus. You could display an enticing sales discount or a new product launch by using a GIF. You could also categorize information about your product under different headings within a menu in the email.
This gives your customers the independence to browse product information and select whichever section they would like to read more about, right within the email.
Creativity in Social Media Marketing
One way that you can utilize social media creatively is by developing targeted messages that appeal to common groups of people online, who you can bring together in relevant social media groups.
For example, a company specializing in manufacturing bicycles can create a fan page for cyclists and bring them together through targeted messages that contain useful information that applies to cycling. The more cyclists the company is able to attract to join the group, the more they can incorporate their branding into the fan page and begin to nurture their leads.
Creative marketing solutions are the future of online marketing. By simply rethinking and refocusing the conventional ways through which you carry out your online marketing, you can be able to achieve creative marketing solutions and grow your bottom line.
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.