Understanding Consumer Expectations Around Omnichannel Approach
An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using.
Entries by Dan Gartlan
The Importance of Understanding and Mapping the Consumer Journey
Mapping the consumer journey is important because it gives you a better understanding of how consumers act and how you can help nurture them towards a purchasing decision. By mapping out your consumer journey, you’ll be able to personalize your engagement with them more effectively and identify vital touchpoints that can help improve your conversions.
Telling Your Brand Story To Baby Boomers
The only thing in the world that is constant is change, and not many changes in recent history can compare to the way baby boomers have redefined how we approach everything in life, marketing and spending included. The baby boomer generation controls 70% of disposable income in the United States, and represent 44% of the….
The Brand Development Process Demystified
“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process but you can influence it.” Marty Neumeier- Brand Gap Grandeur, class, and opulence are what come to your mind at the mention of a Rolls-Royce. This is because Rolls-Royce has defined and positioned itself as such. A….
Drip Email Marketing vs. Lead Nurturing Campaigns; When To Use Each
Many marketing tools seem similar and are often mistaken for one another. Two tactics that are often confused are drip email marketing and lead nurturing campaign. It’s true that there are similarities in the way they work. However, they are two distinct tactics that serve different purposes. You should have both in your marketer’s toolbox….
Improve Your Marketing Strategy By Asking These 4 Questions
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu – The Art of War Often in business, we feel like we’re on a good marketing strategy. But, as we move further away from when that strategy was defined, we’re really just going through the motions…..
How To Create Content For Each Sale Funnel Stage
Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.” But for any company to succeed, its process must….
Defining Your True Brand Story and Bringing it to Life Online
Today’s most well-known brands share a powerful marketing secret—its about connecting with customers on an emotional level and in a way that addresses their challenges. But how can you do this without pushing your ideas on prospects? Taking a true storytelling approach is the answer. Sharing your brand’s core values and competitive advantages in meaningful, memorable….
What Is The Difference? – CRM vs. Marketing Automation Strategy
Building a relationship with each customer is essential in today’s business world. Without that relationship, you simply aren’t going to have the sales needed to remain profitable. That is why both CRM (customer relationship marketing) and marketing automation strategies focus on building that relationship. Understanding how these strategies and systems complement one another helps businesses….
Newspaper Marketing in 2021 is Still Valid.. Here’s Why
When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be. Not everybody has access….
