So… you are one of those people that don’t believe that branding and marketing works…
Well…
Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year?
Why do millions of people flock to Starbucks every morning?
Why has Apple taken over the phone industry?
Why has Nike signed more athletes than any other brand?
These answers are way too obvious. Read more
Whether you are an “extreme couponer” or just like to keep an eye out for good deals, you are probably used to finding these in the Sunday newspaper or in the stack of weekly circulars at the local grocery store. You get home, grab some scissors, and start snipping away. Then, you begin to sort and organize into different piles by month, store, or expiration. Well, put down those scissors and pick up that smart phone; the paper-coupon era is becoming extinct.
It is confirmed that more than 110 million people and about 70% of digital coupon users will use coupons on their mobile device this year. This number has increased dramatically compared to the 92 million people that used digital coupons in 2012 and the 103 million people back in 2011.
TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add Drama.” In “A dramatic surprise on a quiet square,” those who were brave enough to press the button were exposed to an elaborate live sequence of car crashes, fights, police shoot outs, heroic football players, and a girl in a bikini riding a motorcycle. Read more
CBS took a gamble on Jeopardy 30 years ago. It has had to stay fresh by doubling the question values and adding video clues via The Clue Crew in 2001. And then a stroke of luck and good decision making came by way of lifting the five-game limit in 2003 and making it the first syndicated show to air in high-definition in 2006. But the accomplishments and achievements are mind boggling:
1992- Jerome Vered wins $34,000 to become the shows highest single-day winner which stood for more than 10 years.
1993- 11 foreign countries are producing their own version of Jeopardy.
2000- 30 countries.
2001- The dollar values double and Trebek shaves his mustache.
Did you know that Walt Disney spends 600 million on media marketing each year? This is NOT Walt Disney but the motion picture studio. However, it has garnered them 1.84M Twitter Followers and 13M Facebook Likes which kills everyone including Warner Bros. Pictures, Universal Studios, 20th Century, Sony Pictures, Paramount Pictures and Lions gate. Disney beats out everyone so bad that the closest group is Universal studios at 2.7M Facebook Likes. Read more
Each year, I watch the trends of the Super Bowl commercials. This year I decided to take a poll and see what the audience thinks. The people I polled ranged in age from from ten to fifty-five years-old. I found the most popular spots to be:
The consensus among the twenty people I polled was that these seven spots were the clear-cut favorites. “Puppy Love”, an ad for Budweiser beer, is a great example of a feel- good spot, and I believe the world will rank this as one of the highest of this year’s Super Bowl advertisements. In years past, humor has been a key aspect to the theme of the Budweiser brand, featuring monkeys one year and babies talking the next. However, this year was very much a free-for-all.
Debbie Szwast | November 06, 2013 | Stevens & Tate
In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is an opportune time to do so.
Stevens & Tate released a white paper discussing 13 key marketing initiatives to improve success. Below are a few items you can start focusing on today to make an impact in the upcoming year.
1. Media Plans and Strategies
The media landscape is constantly changing—new technologies and trends are emerging rapidly and existing platforms continue to evolve. This is providing new opportunities to market to your target audience. To reach today’s consumers, create a strategy that not only reaches them where they are looking, but also addresses what stage they are in the buying cycle.
Remember that media planning is not one size fits all. Develop your media strategy around your core audience, focusing on mediums where they are most engaged. However, don’t overlook the value of creating integrated campaigns with related messages across multiple platforms. This allows you to significantly increase your reach and frequency to build awareness, interest and interaction among those who matter most.
Mark Beebe | October 23, 2013 | Stevens & Tate
Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales. You could put every piece of product in a brown box and call it a day; this is why product packaging takes much deliberation and creativity to get it perfect. Who knows, maybe the packaging alone could be the driving force of the sale. Read more
Mark Beebe | September 18, 2013 | Stevens and Tate
As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this blog off with a few deadly facts:
A quarter of teens respond to a text message once or more every time they drive. 20 percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving. (UMTRI) Read more
Remember the big THREE…CBS, NBC, and ABC?
These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games later ESPN has managed to own this brand. But this is still a simple metric to watch.Right?
ESPN’s third season of Monday Night Football was the most watched series on cable television in 2008. It set an all-time cable viewership record for the third straight year and drew the year’s three biggest cable household audiences and 13 of the top 15. In three seasons on ESPN, Monday Night Football has registered seven of the top 10 all-time biggest household audiences in cable history, led by the Eagles-Cowboys telecast on 9/15/08, which attracted cable’s largest household audience ever (an average of 12,953,000 homes).
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