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Story vs. Assertion: Which Is Better For Your Brand?
One of the first things we do in our Business Storytelling Workshops is give respondents a mini-quiz to see if they can tell the difference between a story and an assertion. It is rare indeed when anyone gets all or even most of the answers correct. Albeit a common mistake, I’d like to show you….
Brand Storytelling Marketing: Turn Your Brand Into a Home
Discover the essential rules of brand storytelling. Learn how top companies move beyond functional benefits to build deep consumer trust, cultivate brand loyalty, and turn a transactional business “house” into an emotional brand “home.”
Using the 3R’s Method To Tell A Sales Success Story
If you’re in sales, you know that one of your most important ways to build credibility is through success stories. However, many success stories are more like success reports. They often consist of lifeless facts that every salesperson in the organization is told to present to every prospect. As such, they are usually presented as….
Our Father Who Art In Starbucks – Customers Support Brands With A Purpose
I recently came across a major marketing study conducted by this big public relations firm called Edleman. They interviewed 8000 people. And they found that 86 percent of us want to do business with companies that have a “noble purpose” – one that goes beyond selling stuff. 86 percent! As if it isn’t hard enough….
How To Elicit Your Prospect’s Business Story
Much has been written about storytelling as a business tool. And for good reason. Storytelling can be an extremely powerful way to influence, motivate and inspire others. However, it is common for storytelling trainers to err by disregarding differences between business storytelling and recital storytelling. Stylistically, business storytelling should be more casual than careful. Indeed,….
Using Metaphors To Tell Brand Stories
I recently heard Ellen Degeneress describe people who talk too much. “Being with people like this,” she said, “is like being on a highway without exit signs when you have to pee.” Back in the day, when I used to wear ties to work, a colleague once asked me, “Why do all of yours look….
The Real Hero Of Your Brand Story Is Not Your Customer
I would never even think of telling someone they have an ugly baby. Moreover, I’m not the guy who will admit that you really do look fat in those jeans if asked. However, if you believe that you should cast your customers as the hero of your brand’s story, my conscience obliges me to risk a….
Enhance Your Holiday Digital Marketing Strategy
The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store. Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting.
Marketing to Seniors Through Laughter
Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five….
The Benefits Of Marketing Automation For Senior Living Communities
Seniors today are more tech-savvy than ever before. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. Furthermore, adult children continue to play an important role in finding quality elder care for their….
