Tag Archive for: video marketing

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6 Reasons You Should Leverage Long Form Video Marketing

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Video marketing has long been accepted as one of the most effective forms of content marketing. Video content is easy for people to consume on any device. It’s also arguably the best way to deliver a message in an engaging way and to establish an emotional connection. However, there’s been a misconception that short-form video content is the best way to go. After all, people generally have shorter attention spans these days. Not to mention that many social platforms, such as Snapchat and TikTok, encourage shorter video content. Yet there should also be a place for long-form video content in your video marketing strategy.

Let’s understand first what is long for video content?

Long-form video content offers a deeper and more extensive exploration of the topic, providing a comprehensive understanding of the subject matter.

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6 Reasons To Leverage Long Form Video Marketing

The following are six reasons why you should be using long-form video marketing:

1. Deliver More Value

There’s very little time to provide useful information to viewers in a 30-second to two-minute clip. You basically have just enough time to deliver a simple message. As such, there’s not a whole lot of value in short-form videos. The only thing you can really achieve is to generate brand awareness. Long-form videos are much more effective when it comes to trying to provide value to your audience. For example, it’s difficult to create a how-to video that’s less than a couple minutes long. However, you can create a detailed, step-by-step how-to video in the long-form format.

2. Create A More Engaging Experience

Although more short-form videos are consumed than long-form videos, long-form videos drive more engagement. A video marketing study published in 2017 revealed that although 80 percent of videos are under five minutes, those videos drove less than 33 percent of overall video engagement. On top of that, 8 percent of the videos that were over 15 minutes long drove half of all audience engagement.  As long as the quality of your video content is high, a long-form video is going to be more engaging. After all, it’s going to keep viewers on your site (or social channel) much longer than a 30-second video would. Not to mention that the actual content you’re delivering will be more engaging since you’re able to provide more information that’s useful to your audience.

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3. Improve Your SEO

Short-form videos may get shares on social media, especially if they go viral due to their humor. However, short-form videos don’t tend to earn many backlinks. Websites are more likely to link back to your videos if they provide exceptional value, which they are more likely to do if they are on the longer side. By earning more backlinks, your long-form videos will help boost your SEO.

Similar Article: Six Types of Real Estate Video Marketing Ideas For Homebuilders

4. YouTube Favors Longer Videos

YouTube is the major video platform. Not only is it the top video hosting platform, but it’s also the second biggest search engine behind Google as well as a social media platform in itself. Long-form videos do much better on YouTube than short-form videos. There’s a reason for this: YouTube’s algorithm is built around favoring long-form content. The reason why they built their algorithm this way is that longer videos allow more room for ads. Videos have to be at least 10 minutes long before ads can be run in the middle of the video, which is why many YouTube creators do everything they can to reach that 10-minute mark.

5. Build Your Brand Authoritylong form video social media

While shorter videos may get more views, they don’t generally help much in the way of building your brand authority. This is simply because shorter videos are limited in the amount of useful information they can convey. BY creating long-form videos, you can go into way more depth about a subject. The more in-depth your video subject matter is, the more you’ll be able to showcase your authority. This will help to boost your brand’s authority within your industry, which can help to build more brand trust as a direct result.

5 Types Of Marketing Videos You Should Think About Using

6. Convert More Leads

Building your brand authority is certainly going to play a part in converting leads. When viewers develop trust in your brand by watching your long-form videos, they’ll be more willing to convert. However, this isn’t the only reason why long-form videos convert more than short-form videos. The people who are watching long-form videos tend to be near the bottom of the sales funnel, while people who are watching short-form videos are probably still near the top of the funnel. As such, many long-form video viewers are already ready to convert.

Shorter videos are a good way to generate more brand awareness. However, long-form video content tends to be much more effective overall when it comes to nurturing leads and building brand authority and trust. As such, you should make sure to implement a long-form video content strategy if you haven’t done so already.

Creating Creative Video Campaign

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The Super Bowl is undoubtedly one of the most celebrated sporting events. It can draw millions of viewers across digital channels and traditional TV platforms. This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. That means exploring various video marketing campaigns, including the best and worst Super Bowl commercials.

In the sections below, we’ll discuss a few Super Bowl video marketing ideas and how you can use them to improve your overall video marketing campaigns.

Create a Memorable Pre-game Teaser

You’ve probably watched those super bowl ads that went on to feature in every article for the rest of the year and attracted lots of social media attention. And perhaps you know of some big-time super bowl advertisement fails. The difference between these two sets of video commercials may not be so pronounced and could lie in the finer details.

Making a thirty-seconds pre-game teaser memorable takes a lot of expertise and some trial and error. It also requires understanding emotional advertising, creativity, and proper timing. Sometimes the best ads turn out to be a complete flop, so only after testing them can you confirm the ads will work for your specific audience.

Before consolidating your resources to create a pre-game teaser, you want to focus on delivering the right message in the shortest possible time. A rule of thumb is to be unique while driving the point home. Here are a few tips to keep in mind:

  • Ensure your video is relevant to the event. Super-bowl is highly anticipated; you want to capture the thrill and excitement. Everything about your video, from the visuals to the sound, should be engaging, dynamic and compelling.
  • Use suspense. There’s a lot to fit in a 30-second pre-game teaser, and your video should convey just the relevant information without being deemed boring. You can use the various elements of suspense, such as conflict, empathy, and anticipation, to drive the point home.
  • Make the video shareable. Your pre-game teaser won’t be as impactful if it’s not optimized for sharing. Consider promoting your Super Bowl teaser across various social media channels. You can leverage influencers to share your teaser and invite your audience to share their thoughts.

Utilize Humor to Make an Impact

There’s something about humor that makes it irresistibly powerful, especially in the video marketing niche. People anticipating the super bowl want to share in the fun and excitement of their favorite team engaging in a competitive sporting event that’s deeply rooted in their culture. What you don’t want to do is bring in some dull vibes and spoil their uplifted spirit.

Besides making your brand and message more memorable, humor also connects with the audience personally, making them laugh and feel good and relaxed. It also keeps viewers wanting more, it makes your super bowl commercial more sharable across social media and other platforms.

And while everyone knows that humor is critical to a successful viral marketing campaign, most marketers are yet to leverage this low-hanging fruit. But the problem isn’t using humor for video marketing, but how well to integrate humor into a 30-second commercial.

The common mistake many people make when incorporating humor into their marketing is being insensitive to their audience. A good old joke you often circulate in your department can be offensive to certain groups of people. This often comes with a hefty price and could quickly damage your brand’s reputation. Many marketers try to copy past commercials or successful Super Bowl ads, and they end up hurting their image. As much as you want to add humor to your commercial, try not to overdo it.

Leverage Social Media

Not so long ago, Super Bowl ads were meant for the big screens. Large media houses had the monopoly of showcasing whatever ads were lined up during the commercial breaks. This, however, is no longer the case. Nowadays, millions of people watch the Super Bowl from the comfort of their smartphones.

For video marketers, this means a lot as far as video marketing ideas are concerned. Instead of designing Super Bowl ads just for the big screens, you want to design them for social media platforms such as YouTube, Twitter, Facebook, Instagram, and TikTok.

Before creating a Super Bowl ad or teaser, you must carefully plan the delivery. You must also ensure the audience can easily share the video across all social media channels. Most Super Bowl commercials that go viral are well-optimized for social media. They are short and visually stunning and appear on various social media platforms, encouraging people to share the videos and discuss what they think about the game and the video commercials.

The other video marketing ideas you can implement are: posting some sneak previews and behind the scene-videos of the ads on social media. You can also source user-generated content by developing a social media challenge relating to your ad where you invite users to edit the videos for sound and graphics, with the best editor earning some prize, e.g., branded merchandise, the next super bowl ticket, etc.

Make Video Marketing Work for You

Creating an effective video marketing campaign takes a lot of practice and expertise. Unless you can create an informative, visually appealing video that speaks to your audience, you’ll have difficulty selling your products or services. Whether you are a marketer, a business executive, or a business owner, it’s crucial to understand the basics of video marketing. Combining several video marketing ideas and seeking expert advice could mark the difference between failed branding and a golden opportunity to create a memorable ad that steals the show and gets the attention you’ve been longing for.