facebook advertising strategy

5 Simple Facebook Advertising Strategies

Facebook has an enormous user base that’s only continuing to grow every month. As of the first quarter of 2019, Facebook boasted 2.37 billion active monthly users — up 55 million from the previous quarter. Additionally, roughly 1.56 billion users are logging into Facebook on a daily basis. These are numbers that no marketer can ignore, which is why you should be using Facebook Ads. However, just because Facebook has a big audience doesn’t mean that you’ll reach your target audience. It’s why you need to put some time into crafting an effective Facebook advertising strategy. The following are five Facebook advertising strategies that will help you reach your target audience:

1. Target Life Events

Depending on what your business is, you can target users based on major life events. Users commonly share big life events, such as if they bought a new house, got engaged, had a new baby, moved to a new city, or got a new job. Facebook is well aware of this, which is why it offers advertisers a Life Events parameter. You can select what life event you’re targeting and the date range from that event that the event will remain relevant. For example, if you’re a moving company, you might want to target users who have just closed on a new home within a three-month range. If you’re a jeweler, you may want to target newly engaged users within a year of their engagement.

2. Target Custom Audiences

Another unique feature that you can use on Facebook is the ability to target Custom Audiences. The feature works by uploading who you want to target, such as a customer phone list, an email list, or even your Facebook followers list. You can then specifically target these audiences. Doing this can be an excellent way to increase your lifetime customer value and to boost brand loyalty. You can also choose to specifically exclude the list you upload if your goal is to target completely new leads. facebook advertising strategy

3. Use Geo-Targeting

As you can imagine, targeting all of Facebook’s 2.37 billion monthly users is a ridiculous idea. This is especially true if you’re running a local business that provides a local service. This means that targeting an audience in a different country or even a different state is going to be a waste of time. Geo-targeting allows you to target users who are located within the vicinity of your physical location or the locations that you serve.

4. Retarget Engaged Users

Retargeting users who have engaged with your brand via Facebook in some way can be effective for a number of reasons. First of all, they’re aware of your brand. Secondly, they’ve shown interest through interaction. For example, if you ran a Facebook video ad campaign, then you can retarget users that watched the video all the way through with an additional call-to-action.

Similar Article: How Much To Advertise on Instagram And Why It ‘s Worth The Cost

5. Take Advantage Of Look Alike-Audiences

Lookalike Audiences lets you mirror your Custom Audience list or Facebook following. By doing this, you’ll target a completely new audience that has a lot in common with your current leads and customers. You’ll be able to expand past your reach while still targeting users with specific profiles. 

These are five ways you can implement a Facebook advertising strategy that will allow you to effectively target your audience. Just keep in mind that these strategies work best if you’ve already done the basics. This means developing your buyer personas, understanding who your target audience actually is, and establishing the main goals of your Facebook ad campaign.

social media marketing
earned media vs paid media

Why You Should Invest In RTB Advertising As Part Of Your Paid Advertising Campaign

In this day and age, there are countless ways that you can run ads. Even if you don’t take into account traditional advertising (such as running newspaper ads or magazine ads), there seem to be new online advertising opportunities popping up every day. For example, in addition to running banner and popup ads on certain websites, you can also target your audience more effectively using Google AdWords, Facebook Ads, or Twitter Ads. While you may have already invested in these types of advertising campaigns, there’s one other advertising opportunity that you should look in to — RTB advertising.

What Is RTB Advertising?

RTB (Real Time Bidding) advertising refers to a process in which online impressions are bought and sold during real-time auctions within the few seconds that it takes to load a webpage. These auctions are ran by supply-side platforms or ad exchanges. The way it works is relatively straight forward. During the few seconds that an ad impression loads, information about the webpage that’s loading and the person viewing the page is sent to the ad exchange. The ad exchange then auctions the impression off to whoever is willing to pay the most for it. The winning bid will get their ad onto the webpage almost instantly. This entire process takes milliseconds to execute.

Advertisers make a number of decisions prior to bidding based on what websites they will appear on and the previous history and behavior of the user viewing the page. Such decisions include what ad impressions they want to purchase and how much to bid on them. The cost of each impression will be determined in real time based on what bidders are willing to pay.

How To Transition From Traditional Advertising to Inbound Marketing

How Is RTB Advertising Different Than Programmatic Advertising?

Programmatic advertising is a process in which the buying and selling of online ads is automated. As such, it’s not difficult to see why you might think that RTB advertising is the same thing; however, it’s not. While RTB advertising is a type of programmatic advertising, not all programmatic advertising involves real-time bidding. For example, some programmatic ad platforms allow publishers to sell their inventory of ad space for a fixed price ahead of time instead of auctioning it off in real time.RTB advertising

Why Should You Invest In RTB Advertising?

  • You don’t have to work directly with publishers. There is no more wasting time negotiating ad prices with individual publishers. You can simply use ad exchanges to access a massive inventory of impressions across a huge number of sites.
  • RTB advertising is more cost-effective. Because you have access to a big inventory of impressions, you can choose what impressions are most valuable to you. This helps reduce the number of impressions that go to waste on the wrong users.
  • Reach niche audiences. Because of RTB advertising’s use of cookie matching to obtain user information, you can more effectively target niche audiences with your RTB ads.
  • RTB advertising fits any ad campaign and budget. RTB advertising can be an effective strategy no matter what size your ad campaign is or how big of a budget you have.
  • Obtain valuable data. Over the course of an RTB advertising campaign, you can collect valuable data on your marketing campaigns. This data can help you to determine what types of ads drive the most engagement, what websites perform better, and more.

RTB advertising is not only a cost-effective way to run an online advertising campaign, but it’s also incredibly effective when it comes to advertising to your target audience. As such, it’s well worth looking into RTB advertising if you haven’t done so already.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
what is an ad exchange

What is an Ad Exchange and How Does it Work?

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. This process was not very cost-effective. It was also time-consuming. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. Ad exchanges have made it much easier to buy ad space that’s both more effective and more efficient. But what is an ad exchange, exactly?

What is an Ad Exchange?

An ad exchange is an online marketplace for ad space that functions as an auction. Publishers (such as website owners) make their digital advertising space available. Then, advertising agencies and marketers then purchase this ad space through the ad exchange. It’s worth noting that ad exchanges are autonomous, meaning that they aren’t on the side of either the buyers or the sellers.

While ad exchanges are simple for publishers and advertisers to use, the way they actually function can be a bit complex. When a publisher lists ad space on an ad exchange, they provide details that include the page location, audience, topics, and URL. When somebody visits the publisher’s website or mobile app, data about that user is collected. That user data is transferred to the ad exchange. The ad exchange then sends a bid request to DSPs and ad networks. Each DSP inspects the bid request and the parameters of the advertiser to decide of the impression will be relevant to the advertiser. If it is, the maximum bid amount will be sent back to the ad exchange along with the location of the advertising copy to be placed in the ad space.

The ad exchange will review all the bids, eliminating bids from advertisers that don’t meet the publisher’s requirements. The impression will then go to the highest bidder. Their copy will then be displayed on the publisher’s website in front of the user that’s visiting the website. As complicated as this process may appear to be, it takes milliseconds for it to occur.

What Are Marketing Qualified Leads And Why Do They Matter?

The Benefits of Using an Ad Exchange

The use of an ad exchange provides benefits to both publishers and advertisers. The following are a few of the advantages publishers have when using an ad exchange:

  • Establish the minimum CPMs (cost per mile, which refers to the cost per thousand impressions) for their inventory units.
  • Filter and block ads that have sensitive content or that are ads for competitors.
  • Choose the ad format and style, thereby defining what types of ads can appear on their webpage. what is an ad exchange
  • Choose where the ads will be displayed on their webpages.
  • Customize combinations of fonts, colors, and corner style. They can then apply these combinations to multiple display ads at a time.

Ad exchanges don’t just benefit the publishers. They also benefit advertisers who are buying ad space in the following ways:

  • Choose targeting options, behavioral profiling, price settings, and bidding capabilities.
  • Blacklist certain audiences.
  • Blacklist certain publishers.
  • Place limits on the number of times the same ad appears to the same user.
  • Retarget across multiple ad exchanges.

Ad exchanges are incredibly effective because they provide advertisers with a lot of control over where their ads will be seen, who will see them, and how much they are paying for those impressions. They also help you save a significant amount of time finding ad space in general. As such, ad exchanges are well worth looking into.

A GUIDE TO EFFECTIVE MOBILE MARKETING TECHNIQUES

 

innovative marketing ideas

5 Innovative Marketing Ideas To Use In 2019

When it comes to inbound marketing, it can be somewhat easy to fall into a pattern. If you feel like your marketing efforts are just more of the same, then it might be time to take a fresh approach. You want to stand out from your competition, after all. The following are five innovative marketing ideas that you should consider implementing into your inbound marketing strategy in 2019:

1. Create Eye-Catching Lists

Lists are popular because of how easy they are to read. Audiences can just scan lists and still get the general gist of the content. They’re particularly effective at keeping the attention of readers. Just make sure you format your lists into sections and use visuals for each item on the list for an even bigger impact.

2. Reference Current Pop Culture

Don’t make the mistake of thinking that referencing pop culture is tacky or that it will date your content. As long as the pop culture you’re referencing is relevant to your target audience, it can actually help to engage your audience on a deeper level. For example, you could use the meme of a popular TV show that you know your target audience is familiar with to add a bit of flair to a blog post. Just make sure you keep your buyer persona in mind when you do this.

Local SEO Marketing In 2019: 5 Easy Tips To Dominate Local Search

3. Use More Images

Written content can become stale simply because it’s not visual. Make it a point to use images to break up the text of written content. The longer the text is, the more images you should use. Images help give the eye a break, make the content more interesting to consume overall, and give readers an idea of what the content is about by simply glancing at the images. Even if you’re crafting a white paper or an eBook, using images to break up your text will go a long way towards making it easier to read.innovative marketing ideas

4. Leverage Older Studies For New Content

There is a massive amount of old studies available online no matter what industry you’re in. Many of these studies are not outdated even though they may be older. Look for older studies

that have relevant information and leverage that information for new content. Not only can you use the data to back up new content, but you could even highlight the data on its own in the form of new infographics or other types of visual content (just be sure to cite your sources).

5. Create Time-Lapse Videos

Video content is the most effective content there is because of how easily consumable it is. People love watching video content and do so on their phones on a daily basis (as long as that video content is on the shorter side). Time-lapse videos are extremely effective because they’re basically videos that are displayed in fast motion, making them even easier for viewers to consume. Time-lapse videos tend to be on the shorter side, which is perfect for present-day audiences, which have shorter attention spans (which is why social platforms like Snapchat are so popular). There are lots of ways that you can create time-lapse videos as well, from showing how products are made to the showing the effects of a product over time (for example, showing a stain remover product removing a stain from a carpet).

You should always be on the lookout for innovative marketing ideas to keep things fresh and to keep your audience interested and engaged. These are five innovative marketing ideas that can help to inject some life into a marketing campaign that might be growing a little bit stale.

email marketing program