When it comes to marketing automation, few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. This, in turn, allows you to personalize their experience more, thereby making your nurturing efforts more effective. However, normal segmentation is based on who the user says….
Once a lead has made a purchase and has become a customer, your job isn’t over. The most successful businesses are those that turn their customers into repeat customers–and this requires you to continue building the relationships that you’ve already established through regular engagement. However, as your business begins growing, it’s going to become more….
While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads. As such, the success of your inbound marketing efforts are going to revolve around your ability to generate new sales leads. Without….
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so….
Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials. However, because users have more control over what they view online, advertisements are easy to ignore. As a result, marketers are using targeted advertising to expose their ads to users….
In this day and age, every business understands the importance of having a company website. Even local mom and pop shops have a web presence, whether it’s a basic website or a social media page. However, not everyone realizes that there are different ways to build your website. If your website is the foundation for….
Branding is more than just creating a logo and slapping it on a website or the side of a van. Brand is about a consumer’s perception of your company. A positive perception means that a customer has a sense of quality, value and trust in your company. A negative perception means the opposite. Connecting emotional….
If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. However, there are a lot of different CRM software solutions to choose from. For good reason, HubSpot CRM tends to be one of….
You must invest in a robust senior living marketing plan if you want your senior living facility to stand out from the competition. Statistics show that approximately 2% of seniors live in assisted living facilities in the United States, translating to about 810,000 people.
In this blog post, we cover how public relations plays a pivotal role in establishing an organization’s brand recognition.
