50 Most Powerful Call-to-Action Phrases
Struggling to get visitors to click on your website’s call-to-actions? Here are 50 powerful call-to-action phrases that can help.
Entries by Nicole Wagner
Soft Sell Advertising: What it is, Why it works, and How to Execute
When it comes to advertising, businesses as a whole tend to be aggressive. They let you know exactly who they are, what they do, and why you should buy from them. Even in inbound marketing, companies will try to tie the topic of conversation in with their products or services in some way. However, this isn’t….
Establishing Your Brand Personality Through Social Media Personas
When setting up accounts and profiles on various social media platforms to promote your brand, remember that your competitors are also on social media. Simply posting content on multiple platforms isn’t enough to get your brand at the forefront, especially without a clearly defined social media persona. Customers are nowadays looking for content that resonates….
How to Improve Your Social Signals for SEO
Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.
Direct vs Indirect Marketing
You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Difference Between Direct and Indirect Marketing Direct marketing involves engaging with leads or customers directly. For example, sending a customer….
A Guide to the Consideration Stage of the Buyer’s Journey
Once you’ve managed to draw new leads to your brand by presenting content that helps consumers navigate their problems through the awareness stage, you’ll want to make sure that you have content living on your site (and on other channels, such as social media and email as well) that addresses the consideration stage of the….
What is The Buyer’s Journey?
The general goal of every business is to attract consumers and turn them into customers. The process that a consumer goes through before they make a purchase is known as the buyer’s journey. The buyer’s journey has become a lot more complex over the years, especially since the advent of Internet. This is because consumers….
Media Mix Marketing: What Is It and What Are the Benefits?
What is media mix marketing, and why is it important? Learn the benefits of using mixed media and how to choose the mix to use.
A Guide to the Decision Stage of the Buyer’s Journey
After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. It’s at this point that consumers are in the decision stage of the buyer’s journey. What Is The Decision Stage Of The Buyer’s Journey? The….
Components Of Web Design That Will Modernize Your Website
In today’s age, keeping your website up to date is incredibly important if you want to remain competitive and maintain visibility. Having a modern, compelling website can open doors for your company and transform your user’s experience in a positive way. Here are the following components of web design that will modernize your website: Top….
