Today’s consumers are more individualized than ever before and the media has responded to their demand for personalization.  There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats than ever before. With satellite TV and cable, hundreds of channels are competing for viewership.

These changes in consumer behavior directly impact how and where today’s new-home buyers look for information. This fragmentation of media outlets results in fewer and fewer people getting their information from traditional outlets and there simply isn’t ONE source for information anymore. Read more