Using Video To Build Up Your Brand

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More and more research is showing that more and more video is being consumed online. Not only that, but people are watching videos in their entirety, not just watching 30-seconds in and surfing away to other things. This is very encouraging news for marketers looking for an excuse to finally work video into their marketing efforts. Below is an excerpt from a recent article from iMedia Connection, sharing findings from Brightcove, a streaming video service provider. Read more

Stay Top Of Mind By Engaging Prospects With 
Relevant Emails

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If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program that allows you to deliver relevant messages based on where prospects are in the buying process. They may not open every email you send, but your message will be visible in their inbox when they are in the mindset to make their decisions. Prospects who have provided you with their email addresses are already engaged with your brand. They want to learn more about your company, your homes, your building practices and more. So communicate back to them on a regular schedule.

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Mastering Email Database Hygiene: Enhance Your Marketing Strategy”

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Ensuring your email database is pristine is crucial for successful email marketing. Learn how to identify and remove bad email addresses to boost your deliverability and engagement.

 

Content:

In the realm of email marketing, your email database is akin to the foundation of a sturdy building. Just as a strong foundation supports the structure above it, a clean and well-maintained email database is essential for the success of your email campaigns.

However, all too often, email databases become cluttered with bad email addresses, undermining the effectiveness of your marketing efforts. Let’s delve into the four types of bad email addresses that should be promptly removed from your database:

  1. Role Accounts: These email addresses, such as info@example.com or admin@example.com, are typically managed by organizations for specific purposes. Sending emails to these addresses can lead to your messages being ignored or flagged as spam, as they may not be relevant to all account owners. Moreover, role accounts are often easy targets for spammers, further diminishing your email sender reputation.
  2. Syntax Errors and Typos: Mistyped email addresses are a common occurrence, with even a minor typo rendering an address invalid. Despite users’ best intentions, errors can occur during data entry, leading to emails never reaching their intended recipients. Addressing this issue is crucial, as consistently sending emails to invalid addresses can damage your reputation with email services.
  3. Fake Addresses: In an attempt to avoid providing their real email addresses, users may input fake addresses such as nope@gmail.com or null@void.com. These addresses serve as dead ends for your marketing efforts, offering no potential for engagement or conversion. It’s imperative to identify and remove fake addresses from your database to maintain its integrity.
  4. Spam Traps: Spam traps are email addresses specifically created to identify and catch spammers. While some traps are easily recognizable, others remain undisclosed to maintain their efficacy. Falling into a spam trap can have severe consequences for your email deliverability and sender reputation, making it essential to exercise caution when acquiring email addresses.

To optimize your email marketing strategy, prioritize regular database maintenance to weed out bad email addresses. By doing so, you’ll enhance your deliverability, engagement rates, and overall campaign performance.

Links to Own Site:
  1. Learn more about effective email marketing strategies on our blog.
  2. Discover the importance of email segmentation for targeted campaigns.
Link to External Source:
  1. Explore industry best practices for email database management on MarketingLand.
Images:
  1. Illustration depicting a clean email list versus a cluttered one.
  2. Graph showing the correlation between email deliverability and database hygiene.

Tags: Email Marketing, Database Management, Deliverability, Engagement, Best Practices

By: Marketing Sherpa

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Newspaper Advertising Still Primary Shopping Information Source

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Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape. “This important new research reaffirms the power of newspaper advertising to engage consumers and drive them to take action,” said NAA President and CEO John Sturm. “More than all other media, adults continue to turn to newspapers to inform shopping decisions that lead to purchases. They are an opt-in media in an opt-out world, making newspaper advertising an ideal and effective choice for advertisers who want to reach consumers ready to shop and spend.” Read more

Website Design & SEO Help Providers Build Census | Tips & Guidelines

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The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers look to sell their homes and move into active senior communities and assisted living facilities, reliance on the Internet is greater than ever before.

With seniors and their adult children becoming savvier in Internet usage, it is becoming critical for the senior living market to address its target audiences online. A strong website that is easily found by the search engines (such as Yahoo and Google) is key to generating interest. For some, it is the first step to determine which community to visit.

Forward-thinking operators and owners of senior living communities are learning to harness the power of the Internet.
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Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle

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When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. But no matter how creative or compelling, your message may be lost if it doesn’t reach those who are ready to receive it. That’s why today, your outreach marketing should concentrate on home shoppers—those defined as actively looking for a home, and prospects—those who have made contact with you either by visiting your sales center or registering online. Read more

Homebuilder Marketing: Target Your Homebuyers With A New Media Mix

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When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses. But no matter how creative or compelling, your message may be lost if it doesn’t reach those who are ready to receive it. That’s why today, your outreach marketing should concentrate on home shoppers—those defined as actively looking for a home, and prospects—those who have made contact with you either by visiting your sales center or registering online. Read more

Victoria’s Secret on Marketing

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It has been since 1995 that Victoria’s Secret figured out a big advertising secret.

First, let’s look at the Victoria’s Secret corporation because this is big business.  Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show, catalogs and bringing models to the forefront. Read more

The Perfect Holiday Gift For Your Resort And Your Customers

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Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more.

Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program across all mediums—signage, radio tags, print ads, eblasts, and the property’s website all promote gift card sales. The resort is banking on the fact that people are looking for easy and affordable stocking stuffers for family and friends. Gift cards can be purchased in denominations of $20. To encourage repeat customers, Pheasant Run Resort also is offering a limited-time special where customers receive and extra $50 for every $200 in gift cards they buy. Read more

Attraction Marketing II: The Marketing March

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Attraction Marketing is the process of making your company, its products, services and culture more attractive to prospects by driving marketing initiatives with the people you already employ. How to process this activity to steadily move your marketing forward, using data to guide you, is called “The Marketing March.”

The strategies outlined in Attraction Marketing are numerous and interdependent. Keeping each strategy moving forward is critical. Getting things all moving in the same direction has been referred to as herding cats and making decisions on where to focus resources and where to cut is the key to success. Read more