Mobile Marketing Trends To Keep Track Of In 2018

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Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. Because of this, it’s important that you keep your eye on mobile marketing trends that could potentially improve the success of your mobile marketing strategy. The following are a number of mobile marketing trends that have caught on in 2018 worth taking note of:

  1. Playable Ads

    Playable ads help improve engagement since they allow users to interact with the ad. According to a recent survey, some 71 percent of advertisers who experimented with playable ads found them to be effective.

  2. Live Streaming

    Live streams, such as through Facebook Live or Periscope, give viewers a sense that they are part of something exclusive since they are viewing content that can’t be accessed if it’s missed. Many people will view live streams from their mobile phones because it allows them to partake no matter where they are.

  3. Progressive Web Apps

    Offering a progressive web app makes it easier for consumers to access your website, will make your website load quicker, and will greatly improve the user experience.

  4. Mobile First Indexing

    Mobile first indexing refers to your website’s mobile ranking. This is based on how mobile-friendly your website is and requires that your site load quickly, be displayed properly, and be user-friendly on mobile devices.

  5. Augmented Reality

    AR can help consumers interact with products or ads in real time using their smartphones. For example, using an app, you can take a picture of a food product. The app can then pull up a recipe that you can use that product in.

  6. Ephemeral Content

    Ephemeral content is content that lasts a short period of time before disappearing. SnapChat is a platform focused on ephemeral content. Ephemeral content can be effective because your audience won’t put off watching or reading it knowing that they could potentially miss out.

  7. Voice

    Voice is going to become more and more important as it replaces typing, especially on mobile devices and with the growing popularity of virtual assistants. As a result, voice search is something to keep in mind while implementing your SEO strategy.

  8. Quick Load Times

    Mobile users are often looking for specific things while on the move, which means that if your site doesn’t load quickly on mobile, your bounce rate is likely to be high. Quick load times are a must in the age of mobile use.

  9. Micro Moments

    Micro moments refer to the brief moments that consumers pull their phones out to look something up. Identifying your target audience’s micro moments will make it easier to target them effectively.

    Read our article: How First Person Experience Videos Can Make An Impact On Your Video Marketing Strategy

Keeping track of mobile marketing trends can help you discover new mobile marketing tactics that could benefit your marketing campaign. These are some of the mobile marketing strategies that are gaining steam in 2018 that are worth looking into.

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Video Marketing Trends for 2018

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Over the past few years, video has become essential to any successful content marketing strategy, which is why it’s important to pay attention to video marketing trends in 2018. The reasoning behind video’s importance? Video is easier for people to consume and to share than other types of content. Almost every device has HD video capabilities, including smartphones. In fact, mobile consumption of video content is as high as it’s ever been. Keeping this in mind, the following are a few video marketing trends to pay attention to this year:

Video content will be produced more regularly

It wasn’t that long ago that businesses would have to invest heavily in creating quality video content. Because of how expensive this was, few businesses could afford to create more than a few videos a year. Due to advances in technology, producing video has never been easier — or cheaper. Expect to see more businesses creating video content on a much more regular basis.

Video content will become less promotional

video tutorials

Video content used to be solely promotional. Businesses would only invest in video content if it were a commercial of some sort. However, businesses are now starting to leverage video content as a way to engage their customers and to offer something of value that will build brand trust. As a result, more video content will focus on demonstrations and tutorials rather than product or service promotions. This means that video will play a more important part in nurturing leads through the buyer cycle.

What are 3 videos every B2B website should have?

Small businesses will be producing videos 

Because of how affordable it is to produce video content, smaller businesses are likely to begin producing their own videos as well. They are realizing that they have a much better chance of increasing brand awareness via video as a result of the fact that 92 percent of mobile users that watch videos will share video content with others.

Social media channels will become more video-oriented

Video content is the most viewed type of content on Facebook, and YouTube has consistently been one of the top social media platforms. However, more and more social channels are integrating video into their platforms as well, including Pinterest, Instagram and even Quora. Facebook has even introduced their Facebook Watch feature to capitalize on their users’ interest in video content. These platforms understand that video is the future, which is why they are racing to improve their ability to host and share video content.

Live streaming video will become even more popular

Live streaming is quickly taking off as a great way to provide your audience with unique content that they can engage with. All that’s needed to stream live video content is a smartphone and an Internet connection. With this, you’ll be able to live stream anything via social channels such as Facebook, YouTube or Twitter. Additionally, live streaming offers a sense of exclusivity since once it’s over, it’s over. This makes advertising certain events, whether you’re live streaming a conference or a show, extremely effective since it appeals to audiences’ sense of FOMO (fear of missing out).

Not only has it become easier for consumers to view video content, it’s become easier for businesses to produce it. This is the reason why video marketing is here to stay. These are some of the video marketing trends in 2018 that you may want to consider implementing into your inbound marketing strategy.

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