Senior Living Advertising

The Secret to SEO and 5 Tips on Optimizing Your Results

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). Doing so helps to increase visibility and explores the secret to SEO. If you do any online marketing, then the odds are you have some basic understanding of SEO. For instance, you’re likely aware that the use of keywords can help you attract new visitors.

However, the use of keywords isn’t the only factor that determines SEO rankings. The secret to SEO is that Google uses countless factors to determine website rankings. With that in mind, the following five lesser-known SEO tips you should apply to improve your website’s rankings:

1. The Most Important Secret To SEO Is Knowing Your Audience

Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. However, neither is possible if you don’t first know who your target audience is.

If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is. You may get short-term results, but you’ll attract poor-quality leads that aren’t actually interested in your brand.

You need to create content that’s relevant to your target audience and addresses their specific needs. Doing so will not only help you rank better over the long run, but it will lead to more conversions. Creating buyer personas is an effective way to ensure that you understand who your target audience is.

2. The Overall User Experience Matters

When trying to improve your SEO, there’s more to focus on than just your website’s content. The overall user experience is also a major factor that search engines take into account when determining rankings.

For instance, if your website has great content but it loads slowly or is difficult to navigate, then users will have a poor experience. Not only will this result in higher bounce rates, but it will hurt your conversion rate and reduce return visitors.

To ensure a good user experience, you need to have a fast-loading website that’s easy to navigate. It should also have logical menus and no broken links. Additionally, should make sure that your website is mobile-friendly so that your site is easy to use on mobile devices.

Finally, you should provide links to off-site resources that can help educate your visitors further. Doing so will help you build a reputation as a selfless, trusted authority in your industry.

secrets to having a good SEO

check out more SEO concepts here

3. Your Website Needs To Be Secure

Having a secure website is absolutely critical to maintaining the trust of your visitors, your leads, and your customers. Poor security can leave everyone vulnerable to data theft. If someone hacks your website, it can irreparably damage your reputation.

Furthermore, Google has stated that having an SSL (Secure Sockets Layer) certificate is now a ranking factor. An SSL certificate encrypts the data transmitted between your website and its visitors. This encryption helps to protect sensitive information like credit card numbers and login credentials.

A lack of an SSL certificate will only have a small impact on your ranking. However, if a security breach occurs because you don’t have an SSL certificate, it can hurt your reputation. As a result, you may experience a massive drop-off in return visitors, which will ultimately hurt your search rankings.

Last, but not least, having HTTPS (Hypertext Transfer Protocol Secure) in the address bar of your website also helps to build trust with visitors as it’s a sign that your site is secure. The more trust your brand creates, the more conversions, return visits, and social shares you will get.

4. Off-Site SEO Is Crucial To Your Overall Ranking Results

Google’s ranking system focuses on determining the quality and relevance of any given webpage. As such, they pay attention to off-site signals that provide an indication of your website’s popularity and authority. In other words, the more popular and authoritative your website is, the higher it will rank.

One of the best ways to improve your off-site SEO is by actively working on building relationships with other websites and bloggers in your industry. You can do this by guest blogging, leaving comments on other blogs, participating in forums, and more. You should also share your content across your social media channels to increase its reach and visibility.

Additionally, you should try to get other websites to link back to yours where relevant. You can do this by creating high-quality content that’s worth linking to. You can also reach out to other website owners and simply ask them to link to your site.

5. SEO Strategies Should Never Be Set In Stone

The SEO landscape is constantly changing, which means what worked yesterday may not work today. As such, you should regularly review your SEO strategy to see what’s working and what isn’t.

One way to do this is by using Analytics tools to track various metrics and monitor the performance of your website. For example, you can track your website’s traffic, conversion rate, bounce rate, and more. You can also use Google Search Console to see how your website is performing in the SERPs and to get insights into any potential SEO issues.

Additionally, you should stay up-to-date with the latest SEO trends, implementing those that will strengthen your strategy. Regularly reviewing your existing strategy and updating it will ensure that your website has the best chance of ranking well.

The higher your website ranks on search engines, the better. This much is obvious. What’s not obvious is how to make your website rank higher. The secret to SEO is much more complex than just using keywords to attract visitors.

The secret to SEO is that a comprehensive long-term SEO strategy is needed — and these five tips are crucial to making sure you address a number of ranking factors that Google looks for.

17 SEO Myths
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Website Redesign

Top 5 Critical Website Redesign Analytics Tools

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

The Benefits of Redesigning Your Website

Unless your website is completely broken, you may wonder if it’s worth it to invest money and resources into a website redesign. This is especially true if it seems like your website is performing just fine. The following are a few major reasons why you need to redesign your website:

1. Improve The User Experience

If your website is outdated or difficult to use (due to poor technical SEO or poor design), it can cause a poor user experience. As a result, visitors may not stay on your site for very long. A redesign can make your site more user-friendly and easy to navigate. As a result, it will keep visitors on your site longer and encourage them to come back.

2. Increase Web Traffic

If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. A redesign can help improve your site’s ranking and make it more visible to potential visitors. The more visitors you get, the better a chance you have of generating more leads.

3. Enhance Branding

If your current website does not reflect your brand well, a redesign can help to better align your website with your brand. This is especially important if your business recently underwent rebranding. It’s critical that your website reflects your branding in terms of both the look (such as the logos, colors, and fonts) and the messaging. If it doesn’t, it can confuse visitors, thereby hurting your brand identity and your ability to convert leads.

Website Redesign Analytic Tools You Should Use

If it’s been a while since you built or redesigned your website, then you should do a comprehensive audit to determine if your site need work. The following are five analytic tools that can help guide your website redesign:

1. Google Analytics

Google Analytics is a free tool that provides a wealth of data about your website visitors. This data includes how visitors found your site, what they did, and whether or not they converted. This data can help you understand what you need to improve. For example, you can use Google Analytics to see which pages on your site are the most popular and which ones have the highest bounce rate.

2. Crazy Egg

Crazy Egg is a heat mapping tool. It lets you see how users interact with your website. This includes where they click, how far they scroll, and where they abandon your site. This data can help you understand what users are looking for on your site and where they are getting stuck. It can also help you to determine what parts of your website you need to redesign to improve the user experience.


Website Redesign Process

Read About “The Website Redesign Process- Why Content Comes First?”

3. Screaming Frog

Screaming Frog is a tool that crawls websites and shows you how search engines see your website. It can help you identify technical SEO issues, such as broken links and duplicate content. It can also help you evaluate your website’s structure and identify issues that are causing problems with search engine crawlers.

4. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test is a tool that allows you to see how well your website is optimized for mobile devices. If your website isn’t mobile-friendly, then you’re losing potential visitors because your site isn’t loading properly on smaller screens. This data can be extremely helpful in understanding what needs to be fixed to make your site more mobile-friendly.

5. Semrush

Semrush is a tool that allows you to see how well your website is performing in search engines. This includes understanding your organic traffic, the keywords you’re ranking for, and your backlink profile. This data can be extremely helpful for identifying what you need to do to improve your visibility in search engines. You can also use Semrush to see which keywords you’re not ranking for that you should be, and which competitors are outranking you.

These are just a few of the many different analytic tools that you can use to assess your website’s performance. By taking the time to understand what’s working and what isn’t, you can improve your website’s design, functionality, and performance.

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Inbound marketing

How can you keep up with the future of inbound marketing?

Running a business is difficult, no matter how big or small it is. To successfully maintain and grow a business, you need to retain existing customers as well as reach new ones. As such, a good marketing strategy is essential to the success of any business. Marketing helps you communicate with your target audience, build relationships, and generate leads. But how you market your business will make all the difference in the world. learning the future of inbound marketing is important for a good marketing strategy.

In this day and age, almost every business has an inbound marketing strategy. Inbound marketing is extremely cost-effective, making it an ideal strategy for startups and smaller businesses. However, inbound marketing is constantly evolving. What worked today may not work tomorrow.

As such, to ensure that your inbound marketing strategy remains effective, it’s wise to stay on top of the latest trends. This way, you can adjust your marketing efforts as needed.

What is Inbound Marketing?

When it comes to marketing, there are two primary methodologies: outbound marketing and inbound marketing. Outbound marketing is the more traditional approach that involves actively reaching out to customers. Common outbound strategies include TV and radio advertising, cold calling, and email blasts.

In contrast, inbound marketing is a methodology that focuses on attracting visitors or customers to your company through organic channels. Basically, instead of finding new customers, you’re putting your business in a position to be found by them instead.

The Future of Inbound Marketing

The landscape of inbound marketing is always changing. As new platforms and technologies emerge, new ways of reaching and engaging with customers have to be developed. With that in mind, the following are some of the current inbound marketing trends you should know about:

Influencer marketing

Influencer marketing involves building relationships with people who have a large following on social media. These influencers can help you reach a much bigger audience. Although new social media platforms are constantly popping up, there will always be influencers on every channel.

To be successful with influencer marketing, you need to choose the right influencers to work with. Look for influencers who have a genuine interest in your brand and who have an engaged following. If your business focuses on a niche industry, consider building relationships with micro-influencers. Micro-influencers are individuals with smaller followings who typically have more engaged audiences.

Customer data

Data is essential in the world of marketing. The more data you have, the better insights you can gain into your target audience. This, in turn, allows you to create more targeted and effective marketing campaigns.

To collect data, you need to have some sort of tracking system in place. This could be something as simple as using Google Analytics to track website visitors. Or it could be using a CRM system to track leads.

Analyze your data regularly and look for patterns and trends that can help you better understand your customers. Additionally, the insights you gain from your data can help you make more informed marketing decisions.

inbound marketing solutions

Check out: Why Inbound Marketing Solutions Are Integral To Your Success

A more personalized buyer journey

Customers expect a personalized experience from businesses. As such, you need to focus on creating a smooth buyer journey. It should be a seamless experience from the moment they learn about your company to the moment they make a purchase.

One way to improve the customer experience is to create more targeted content. Segment your audience and create content that appeals to their specific needs. Doing so can make the buyer journey more relevant and enjoyable for them.

Another way to improve the customer experience is to make sure your website is easy to use and navigate. Build a well-designed website that is mobile-friendly and user-friendly. You should also consider implementing chatbots or live chat features so customers can easily get in touch with you.

Content clusters

Content is the backbone of any successful inbound marketing strategy. However, simply producing great content is not enough. You also need to make sure that your content is properly structured and organized by using content clusters.

A content cluster is a group of related pieces of content focused around a specific topic. Content clusters are designed to help improve your website’s search engine optimization (SEO). They also make it easier for your audience to find the information they’re looking for.

To create a content cluster, start by identifying a topic that you want to write about. Then, create your pillar content (such as an article or blog post) that covers this topic in depth. Once you have your pillar content, develop supporting content that all relate back to the pillar content.

Content clusters will improve your SEO and make it easier for your audience to read or view your content. Not to mention, it will make it easier for your audience to understand your message.

Interactive content

This is a type of content that requires the audience to participate in some way. Interactive content can include anything from quizzes and polls to games and augmented reality (AR) experiences.

There are two main benefits to creating interactive content. First, it helps keep your audience engaged and interested in your content. Second, it allows you to collect data about your audience’s preferences and interests. This data can be extremely valuable in helping you better understand your audience. Not to mention that this data can be used to create even more targeted content.

Stay Informed About The Future of Inbound Marketing

Inbound marketing is a constantly changing field. With that in mind, these are some of the trends that are shaping the future of inbound marketing. By keeping up with the latest trends, you can stay one step ahead of the competition.

Inbound marketing will help you grow your business by attracting website visitors, converting them into leads and closing leads into customers
Graphic Design tools

5 Free Graphic Design Tools For Real Estate Agents

As a real estate agent, you know how important marketing is. After all, marketing is a prominent aspect of selling homes. Competition amongst real estate agents and firms is fierce, which means effective real estate marketing is critical to not only your success but your survival. Graphic design is an important part of a good marketing campaign.

As such, establishing your online presence and creating marketing materials is an essential part of any real estate marketing strategy. While writing content will help you to express your unique value proposition, potential clients will also be looking for visuals that support your brand. After all, human beings are visual creatures and often make decisions based on what they see.

This is where graphic design comes in.

The Importance of Graphic Design For Real Estate

As a real estate agent, you need to stand out from the crowd in order to get noticed. After all, there are plenty of other agents out there vying for the same clients. One way to make sure you stand out is to have an online presence that is professional and eye-catching. As such, good graphic design is essential.

Graphic design can help you build a brand identity, create a website and social media pages, and develop marketing materials that are visually appealing and will help you attract the attention of potential clients. Not to mention, using high-quality visuals can also make your brand appear more trustworthy and credible.

While hiring a professional graphic designer can be costly, there are plenty of great tools out there that you can use to create stunning visuals on your own.

Free Graphic Design Tools For Real Estate Agents

There are countless graphic design tools available that you can use; fortunately, not all of them are expensive. In fact, many of them are free. The following are the five of the best free graphic design tools available:

1. Canva

Canva is a user-friendly graphic design tool that is perfect for beginners. With this tool, you can easily create beautiful visuals without any prior experience or design skills. Canva provides you with everything you need to get started, including templates, images, and fonts. You can even upload your own images to use.

As such, Canva is great for creating blog graphics and eBook covers, preparing real estate presentations, and even for adding text (such as quotes) to your blog posts or social media updates. Plus, it’s extremely easy to use; simply drag and drop your way to a stunning design. Although available for free, there are premium add-ons available for an additional cost.

2. Adobe Photoshop Express

Adobe Photoshop is known as one of the premier graphic design tools; however, it can be quite expensive. Fortunately, they have an Adobe Photoshop Express tool that is available for free.

While it doesn’t offer as many features as the full version of Photoshop, it’s still a powerful tool that can help you create stunning designs. You can use Adobe Photoshop Express to edit photos, create collages, and design logos. You can also upload and enhance your own JPEG, JPG, and JPE files that are 16 megapixels or smaller. Their photo editing feature lets you adjust the brightness and saturation of your images, do touch-ups, and save high-quality versions of the images for free.

Package Design

Check Out: what’s trending in packaging design

3. Free Logo Design

Creating a logo is vital to creating a recognizable brand identity. As its name suggests, Free Logo Design is a tool that you can use to create free logos. This is perfect if you’re just starting out and don’t have the budget to hire a professional logo designer.

To get started, simply enter your business name and industry, and then browse through their library of stock logo icons. Once you find one you like, you can customize it by changing the colors, fonts, and layouts. You can also upload your own images to use. You can download your logo for free in either PNG or JPG format.

4. Piktochart

With Piktochart, you can turn boring data into visually appealing and easy-to-understand visuals. This is a great way to make complex information more digestible for your readers or viewers. Plus, infographics are highly shareable on social media, which means they can help you attract new leads and grow your online presence. Piktochart offers both free and premium plans; however, their free plan still provides you with plenty of features and templates to work with.

5. Skitch

Skitch is a unique tool that lets you add annotations, shapes, and arrows to your images. This is perfect for highlighting specific features of a property or drawing attention to a particular area in an image. As such, Skitch is useful for highlighting information on images to share on social media and can help make important text jump out at your followers.

Good graphic design is essential to building your real estate business. While these are just a few of the many great free graphic design tools that are available, they should give you a good starting point for creating visuals that will help you market your real estate business effectively.

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IHCA Long Term Care

IHCA Long Term Care 72nd Annual Convention & Expo

WHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and developmentally disabled, skilled pediatric, assisted living and sheltered levels of care.

WHERE: Peoria Civic Center, Peoria, IL

WHEN: September12-15, 2022

DETAILS: IHCA Long Term Care Expo

The Illinois Health Care Association (IHCA) has been a major voice for long term care in Illinois for more than 70 years. Stevens and Tate Marketing has two speakers featured at this year’s show.

President, Dan Gartlan will speak on How To Improve Your Marketing Messaging Through the Power of “Why”. Through examples and case studies, this session will explore how linking an organization’s WHAT and HOW to its WHY can emotionally connect with prospects to drive engagement. Join marketing strategist, Dan Gartlan, in learning how to uncover your competitive advantages and your organization’s core values or reason for being. Then, explore how to craft messaging that drives an emotional connection with prospects. Furthermore, the session will define the process that you can do with your team for discovering and articulating your organization’s WHY and how to connect your competitive advances to it in a way that makes you stand out.

How To Improve Your Marketing Messaging Through the Power of “Why” will be presented on Tuesday, September 13, 2022 at 3:30pm – 5:00pm. Click here to learn more about Dan Gartlan.

Internet Marketing Director, Nicole Wagner will be presenting Winning Websites Build Human Connections To Improve Lead Generation. The session will discuss how an effective website is one that not only looks good, but also has the content and information individuals are looking for and that leads them to the right decisions. Prospects want to look at a website and be able to feel as if they know your organization. In other words, a website needs to have a human quality in order to connect with site visitors and convert them to leads. This presentation will discuss key website elements to help showcase your brand message. Content covered will include understanding buyer personas and the stages of the buyer’s journey, how to build trust, why your story matters, balancing professionalism and relationships and how to educate and be helpful online.

Winning Websites Build Human Connections to Improve Lead Generation will be presented on Tuesday, September 13, 2022 at 1:30pm – 3:00pm. Click here to learn more about Nicole Wagner.

You can register for this event at Learn more about IHCA at For more information on scheduling Dan or Nicole for speaking, click here.


The Power of an Influencer Marketing Strategy: How and Why It Works

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements. That is because the individual you are seeing is a social media influencer, which makes the premise of an influencer marketing strategy so much more unique.

As a true millennial who’s seen its effects, I can attest to how important it is to be leveraging social media to enhance your marketing efforts. The following is an outline of everything you need to know about Influencer Marketing. This includes how much it costs to hire an influencer, the top social media platforms to run an influencer campaign, how to measure the success of this marketing strategy, and examples of how it’s been done successfully.

What is an Influencer?

An influencer is somebody who has the ability to “influence” potential buyers by endorsing the offerings on social media. There are several factors that indicate whether or not someone is an influencer. However, the most telling one could be that the individual’s followers fit into a particular niche, and there is active engagement between them and the actual influencer.

Rather than just being “marketing tools”, influencers are assets to a company’s social relationships with whom they can collaborate to accomplish their Marketing goals. This is what makes a social media influencer entirely different from a celebrity endorsement, and perhaps, more successful.

In celebrity product endorsements, there is less of an emphasis on engagement and more on capitalizing on the person’s fame and name recognition to benefit a brand. In short, the objective is to capture the attention of a broader audience, unlike the niche audience of the influencer.

The Cost of Influence

As you may assume, influencers can be costly and there is no set rate for incorporating them into your campaign. It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. Factors to consider include engagement rate, client budget, and campaign lengths. However, according to Instagram Influencer, Matt Crump (who has composed his own rates), creative mandates, production costs, timeline, and rights affect the cost of hiring him for your campaign. Crump explained that the price range per sponsored post varies based on the number of followers he has during that time period. The price can be as low as $100-$500 for 5-10k followers, and as high as $10,000 for over 1,000,000 followers.

Top Social Media Platforms

It’s important for marketers to identify which platform will bring the greatest Return on Investment for their influencer marketing campaign. According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. The takeaway is simple: If you’re considering an Influencer Marketing strategy, Instagram is the place to start!

Similar Article: How To Use Social Media To Drive B2B Sales

How to Measure Success

Although over 60% of marketers are primarily focused on driving brand awareness, engagement, and impressions (Linqia), it’s still important to track sales generation from such campaigns as well as conversions, audience sentiment, and clicks. Since influencer marketing is an ever-evolving industry. Marketers need to consistently evaluate their measurement practices to ensure they’re held to the same standards as other media investments.

Similar Article: How To Assess Your Inbound Marketing Plan

3 Examples of Successful Influencer Marketing

Now that you have an understanding of what an influencer is, how much they cost, the top social media platforms to use for your influencer marketing campaign, and how to measure its success, it’s time to take a look at influencer marketing strategies in action. The following are four examples of successful influencer marketing:

Naked Juice –

When seeking to raise their brand awareness, even more, Naked Juice decided to collaborate with Instagram influencers, Beth Norton and Kate La Vie, through sponsored Instagram posts. Kate La Vie features images of her outfits and beauty essentials. This made it easy for the brand to strategically collaborate with her snapshots. The campaign saw much success. According to Social Bond, within 24 hours the Instagram post generated more than 2,000 likes and comments combined. Additionally, this campaign enabled Naked Juice to position itself as more of a “premium juice” brand. Following the success of the campaign, the company made $57.4 million in revenue by the end of 2017.

Sperry Boat Shoes At the end of 2016, the popular boat shoe brand, “Sperry” collaborated with more than 100 Instagram “micro-influencers”. The key influencers here were “Sperry Enthusiasts”. To create engaging content with its audience, Sperry identified fans on Instagram who were already sharing pictures of their shoes. Subsequently, the brand invited these users to develop content for its Instagram account. The strategy worked. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes. How did they do this? The photo was taken by influencer Slava Daniliuk who had 4,500 Instagram followers at the time. Additionally, Daniliuk posted with the brand’s trademark hashtag, #OdysseysAwait which increased engagement even more.     

Walmart –

As proven by a successful retail company, influencer marketing can also be highly effective when promoting philanthropic incentives as well. Walmart took a “Cause Marketing” approach when embarking on its “Feeding America” mission with several influencers on Instagram. The strategy was simple: For each like, #FightHunger comment, or post share, 0.90 cents would be donated to the organization. Logan Paul’s most-liked post from the campaign generated over one million likes. Due to the success of these influencers in the #FightHunger campaign, Walmart raised close to $1.65 million in addition to boosting positive sentiment for their brand.

Similar Article: Social Media Campaigns for Attracting Prospects and Generating Leads

With the numerous advantages that influencer marketing provides, it’s no secret why so many brands are going with this strategy. As soon as you scroll through your social media feed once again, you’ll come across one of these campaigns. However, you’ll now have a better understanding of what an influencer marketer is and all of the marketing elements involved. 

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