Is the time and money you’re putting into your company’s social media marketing paying off? You might think you can only really guess as to the success of your social media accounts, but there are ways to measure how “worth it” your social media efforts really are. To accurately calculate your ROI, which stands for Return….
Did you know that the more information you request from a lead in one given form, the lower your chances of converting that lead to a sale? Simply put, asking for too much information at one time turns off prospective customers. That is one reason why progressive profiling needs to be in your marketing strategy…..
Why are social media best practices important? Social media has become a staple in our lives and popularity rules in this environment. It has become such an addiction that teens spend over 9 hours a day going through their social media pages. Social media is a tool that both individuals and businesses can manipulate to….
The world is settling in the digital age, privacy and security are the growing concern to most of us. Businesses and individuals are questioning the web on the security of the websites we use to send sensitive information like bank details and credit card information. We have been using different methods of informing the users….
Facebook is the largest social media platform in the world today with over 1 billion active users. The platform is ideal advertising space for all types of businesses and organizations and senior living is no exception. The following are useful tips on how to create strong Facebook advertising for Senior Living Marketing. 1. Develop Your….
By now, most marketers recognize that SEO is an important part of doing business online. To put it simply, if your website isn’t properly optimized, you are missing out. There are many reasons why you should start an SEO program if you haven’t already. SEO is a part of attraction marketing. Here are six of the….
Converting visitors into leads is the biggest challenge for marketers, according to HubSpot’s State of Inbound 2016 report. With 78 percent of marketers saying generating leads is their top challenge, the competition is Here are a few key lead generation strategies based on the data found in HubSpot’s State of Inbound 2016 report.
Emails are an important part of any b2b marketing program, and are still one of the best ways to get your content in front of prospects and leads. In fact, according to HubSpot’s State of Inbound 2016 report, 29 percent of salespeople said that email is their most effective channel for connecting with prospects. One….
How do big-name brands like Coca-Cola and Disney retain their customers after their first sales interaction? They continuously delight their customers with their products and services, and aa a result, develop a strong relationship with those customers. So what does it mean to “delight” consumers? The “delight” phase of the Inbound Marketing Methodology is all….
A thank you page is where a website visitor is directed after downloading a content offer. The function of a thank you page (of course) is to thank that visitor for downloading the content from your landing page, but also to help them move through the Buyer’s Journey. A thank you page shouldn’t just say….
