Entries by Nicole Wagner

RECAP: 2016 LeadingAge Missouri Annual Conference for Senior Living Professionals

WHO: Healthcare and senior living professionals from around the world WHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care  WHERE: Chase Park Plaza Hotel in St. Louis, Missouri WHEN: September 12-14, 2016 DETAILS: Stevens & Tate will join thousands of senior….

COMING UP: 2016 LeadingAge Tennessee Annual Conference for Senior Living Professionals

WHO: Healthcare and senior living professionals from around the world WHO: LeadingAge Tennessee members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care  WHERE: Franklin Marriot Cool Springs in Franklin, TN WHEN: August 8-10, 2016 DETAILS: Stevens & Tate will join thousands of senior living….

Website Redesign Checklist For 2016

Your website is not just an accessory, it is an extension of your brand. For the best results, websites constantly need to be adjusted, added to, and improved upon, based on trends, consumer behavior, and website performance. Here is a six-step website redesign checklist to help you make sure your website is ready to be….

Enhance Your Holiday Digital Marketing Strategy

The Holiday season is the busiest shopping time of the year. More and more, shoppers are researching gifts, hunting for the best deals and making purchases online without stepping foot inside of a store. Get the most out of your holiday digital marketing campaigns by using a combination of Email, Social Media and Retargeting.

Using LinkedIn to Develop Connections and Generate More Leads

LinkedIn is one of the best social media platforms for business leaders. It currently has 350,000,000 usersand over 25 percent of users believe it has helped them generate leads. When used effectively, LinkedIn is a powerful tool for connecting with others and building a strong, robust network, for establishing your thought leadership to generate more….

#WorldsToughestJob Media Strategy

American Greetings Cardstore decided in the Fall of 2013 that it would take its traditional marketing budget and go online instead. This was the beginning of the cards company’s journey in digital media. For Mother’s Day it offered a unique job opportunity to over 15 million viewers and 12 people applied to the job posting.

The Connection Between Search Engine Marketing and Social Media: How They Go Hand-in-Hand to Enhance Results

It may not be surprising that search engine marketing is the greatest way to drive traffic to your website. In fact, take a look at your website analytics right now and I can almost guarantee that search engines are among the top five producers of website traffic. Now consider this: social media—overall content, interactions, and….