When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all….
Email marketing was one of the earliest forms of inbound marketing — and it’s continued to be one of the most widely used due to how cost-efficient and effective the strategy is. If you’re implementing an email marketing campaign, then it’s important that you keep track of certain email marketing metrics so that you can….
It should come as no surprise that a strong mobile presence is indispensable in today’s market. After all, the average user spends most of their Internet time on their smartphone as opposed to their desktop. Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important….
In order to effectively target consumers online, advertisers use cookies, which provide them with data concerning their online behavior. A cookie is a snippet of data that saves information about a user’s browsing history. This means that these cookies can provide a lot of helpful information to the advertiser. The thing is, there are two….
Artificial Intelligence (AI) is becoming more prevalent in the technology of today, from virtual assistants, such as Alexa and Siri, to Google’s self-driving cars. AI also sorts through massive amounts of data for businesses of all sizes. This technology can also eliminate repetitive tasks. Thought the benefits of using AI are apparent for business, it….
A lot of new–and effective–advertising trends caught on this year, many of which you should consider looking into. However, it’s always important to keep track of the latest advertising trends even if some of them come and go. Advertising trends that pop up could end up being perfect for your specific marketing needs, and they….
The year is almost coming to an end, which makes it the perfect time to take a look at some of the most popular advertising trends that caught on in 2018. The following are not only some of the most popular advertising trends of the year, but also some of the most effective ones that….
Getting your leads to open your emails can be quite challenging as it is, which means that when they do open your emails, you’ll want to make sure that you make a good impression. This is where the visual design of your email comes in. High-quality email designs will leave a strong first impression, whereas….
Over the past few years, video has become essential to any successful content marketing strategy, which is why it’s important to pay attention to video marketing trends in 2018. The reasoning behind video’s importance? Video is easier for people to consume and to share than other types of content. Almost every device has HD video….
With a substantial number of companies turning to the internet to market their businesses, it is harder to stand out from the crowd than ever before. However, knowing the graphic design trends that are most likely to occur in 2018 can put you ahead of the game. 1. Color Is Key The key aspect of all….
