As I was traveling recently through St. Joseph, Mo last week, I stopped to get some gas and near the station was a McDonalds. I haven’t been in a McDonalds for about a year and decided to order my lunch. I wanted to stretch my legs, so I walked into, what I would consider to be the….
Whether you call them Older, Seniors, Elderly or Boomers, these widely accepted generational labels fall into an age-specific reference as “those over 50” or “people 65 and up.” As this market keeps adopting digital technology, finding what separates you from your competition is becoming more difficult. But with all the studies out there, there are five….
Innovation has driven three quarters of US economic growth over the past six decades. In fact, there have even been 646,000 new US manufacturing jobs created since the recession. The manufacturing industry has continued to move forward by connecting machinery, products, ordering, shipping, and internet databases. The constant innovation is all around us. So it….
It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this offer. Kansas City, Mo.-based H&R Block is embarking on a “Get Your Billion Back America” effort, which is kicking….
So… you are one of those people that don’t believe that branding and marketing works… Well… Why do so many companies spend millions of dollars for just a few seconds of air-time on the Superbowl each year? Why do millions of people flock to Starbucks every morning? Why has Apple taken over the phone industry?….
Whether you are an “extreme couponer” or just like to keep an eye out for good deals, you are probably used to finding these in the Sunday newspaper or in the stack of weekly circulars at the local grocery store. You get home, grab some scissors, and start snipping away. Then, you begin to sort….
CBS took a gamble on Jeopardy 30 years ago. It has had to stay fresh by doubling the question values and adding video clues via The Clue Crew in 2001. And then a stroke of luck and good decision making came by way of lifting the five-game limit in 2003 and making it the first….
Did you know that Walt Disney spends 600 million on media marketing each year? This is NOT Walt Disney but the motion picture studio. However, it has garnered them 1.84M Twitter Followers and 13M Facebook Likes which kills everyone including Warner Bros. Pictures, Universal Studios, 20th Century, Sony Pictures, Paramount Pictures and Lions gate. Disney….
Each year, I watch the trends of the Super Bowl commercials. This year I decided to take a poll and see what the audience thinks. The people I polled ranged in age from from ten to fifty-five years-old. I found the most popular spots to be: “The 80’s Called and Wants Their Store Back” by….
Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..
