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Top 5 Critical Website Redesign Analytics Tools
Your website redesign is the most important marketing tool you have—so it’s no surprise that its design is essential to your success.
How can you keep up with the future of inbound marketing?
Keeping up with the future of inbound marketing will also help to ensure that your business doesn’t fall behind.
7 Package Design Tips for Creating a Strong Brand
There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of….
How Behavioral Marketing Can Increase Sales
Behavioral marketing is a form of marketing that’s based on how a lead or customer behaves. You can find out how a person behaves through the use of website analytics, search history, browsing history, social media interaction (such as the type of content they engage with or post), web cookies, and more. This type of….
Why You Should Consider Using YouTube Videos For Senior Living Marketing
When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. However, this is actually not true. You may want to give YouTube another look as it turns out YouTube videos are an excellent….
How To Strike A Perfect Balance When Writing For Search & Writing For Brand
Writing content can be tricky. Implementing the best SEO practices is important in order to help attract organic traffic to your site in order to read your content, but you should also make sure that your SEO efforts don’t detract from the quality of your writing–it needs to be of a high quality in order….
Understanding Consumer Expectations Around Omnichannel Approach
An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using.
Growth-Driven Web Design – Is It Right For Your Company?
Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only….
Brand Marketing Strategy: Community and Advocacy
Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. Brand advocates are dedicated fans whom the company should build closer relationships with. The….
Using the Buyer’s Journey to Create Great Content
Today, great content is so important because it is the actual message you are delivering to potential customers. It should capture the attention of your target audience and stand out within the huge sea of content that surrounds us every day. This can be very difficult to do because marketing content is everywhere you look…..
