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How To Nurture Marketing Qualified Leads Into Sales Qualified Leads
Inbound marketing consistently helps organizations generate qualified leads. But if your company cannot convert these leads into customers, the leads you generated will go to waste. This can be frustrating, so here are some strategies you should add to marketing plan to convert your leads into sales: 1. Define your qualified lead Develop criteria for….
Marketing Strategy Using Old Mediums
Billboards Advertisers pay between 1.1 million and 4 million annually for a Times Square Billboard. The average Times Square visit lasts 81 minutes and of that time, eight minutes will be spent looking at advertising billboards. 300,000 people walk through Times Square every day. On busy days, the number jumps to 480,000. So you can….
Ten Ways to Use Google Trends to Increase SEO
Most people love free SEO tools. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. 1. Start Big and Narrow Down The latest Google Trends dashboard is much simpler….
The Future of Email: What To Expect
Although one of the oldest forms of online marketing, email marketing is consistently one of the most cost-effective marketing strategies there is, and it will continue to be so well into the future. Because of this, it’s worth thinking about the future of email in order to begin adjusting your email marketing strategy accordingly. The….
Three Videos Every B2B Website Should Have
Research shows that relevant, compelling content is a key ingredient for making your website stand out. While some websites may have great landing pages, they may lack other types of content. If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these….
Why Call To Action Phrases Are So Important In Inbound Marketing?
Call to action phrases seem so innocuous. They are just a few words on a link or a button. Yet, CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts. Without them, your conversion rate is not going to be anywhere close to where it should….
Email Marketing vs Marketing Automation Software: Which Is Right For Your Business?
Email is an essential part of marketing in many companies. One challenge many companies face is choosing which software to use in order to manage their email marketing. On one hand, an email service provider like MailChimp or Constant Contact can send targeted emails out to select leads. It can also provide reporting on how….
Free Marketing Tools To Start Using Today
There are so many marketing tools available, that you can easily get overwhelmed trying to sort through them all and find the one that’s right for your business. But finding the right tool doesn’t have to be difficult and in some cases, it doesn’t even have to cost you anything. Here are nine of our favorite free….
B2B Branding Tips For The New Buyer
Over the past few years, B2B business has seen a dramatic shift in the decision makers involved in purchasing. Now more than ever before Millennials are at the forefront of the company decisions especially when it comes to purchasing. According to a survey conducted by Google 2015 was the first year that nearly half of all B2B….
Different Types Of Content Marketing For Lead Generation
“CONTENT IS KING.” It’s a phrase we have all heard before. But today, especially, it couldn’t be more true. Content, at its core, is what is essentially going to draw prospects to your brand. It is what makes you valuable. What others want to share and recommend. And it is the essence of what Inbound….
