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Crossing the Generation Gap in Real Estate Marketing
Real estate is any industry where buying decisions truly are made across multiple generations. Fist-time homebuyers often are just out of college and ready to move from their parents’ place or have worked for a few years and can’t wait to get out of that cramped apartment. At the opposite end of the spectrum are….
Customer Service is an Extension of Your Marketing Efforts
Not even the best marketing or the best “deal” can make up for poor customer service during the sales process. Here’s an example. Last fall, I needed to purchase new tires for my car so I made an appointment online at a local discount tire retailer. I was enticed by the “sale.” After receiving a….
Staying In Touch – It Can Make Or Break A Sale
It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an assisted living facility. For some, it’s easier or more comfortable to stay where they are while others are paralyzed by economic….
A Super “Bowl” Filled To The Rim With Doritos
This year Doritos again conducted their annual Super Bowl TV commercial contest, “Crash The Super Bowl” with the top winner receiving $1,000,000 for their efforts. They aired four winners, each were :30. The spots aired were chosen by the fans prior to the game from six finalist posted on CrashTheSuperBowl.com. The website has a Forum….
Maintaining Sales Momentum In The New Media Landscape
Today’s consumers are more individualized than ever before and the media has responded to their demand for personalization. There are thousands of newspapers across the country along with countless niche publications addressing individual areas of a person’s life. In addition to AM and FM radio, there now is satellite radio offering more stations and formats….
