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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
TNT’s Edgy Brand Makeover and New “Boom” Tagline
TNT’s brand makeover began with two wildly successful guerilla-marketing stunts in 2012 and 2013 titled “A dramatic surprise on a quiet square,” and “A dramatic surprise on an ice-cold day” following a year later. Both ads featured pedestrians stumbling upon a large red button with a sign pointing to it that read, “Push to add….
#WorldsToughestJob Media Strategy
American Greetings Cardstore decided in the Fall of 2013 that it would take its traditional marketing budget and go online instead. This was the beginning of the cards company’s journey in digital media. For Mother’s Day it offered a unique job opportunity to over 15 million viewers and 12 people applied to the job posting.
Who is Alex Trebek?
CBS took a gamble on Jeopardy 30 years ago. It has had to stay fresh by doubling the question values and adding video clues via The Clue Crew in 2001. And then a stroke of luck and good decision making came by way of lifting the five-game limit in 2003 and making it the first….
Effective Marketing Strategies We Can Learn From Disney
Did you know that Walt Disney spends 600 million on media marketing each year? This is NOT Walt Disney but the motion picture studio. However, it has garnered them 1.84M Twitter Followers and 13M Facebook Likes which kills everyone including Warner Bros. Pictures, Universal Studios, 20th Century, Sony Pictures, Paramount Pictures and Lions gate. Disney….
Another Year of Super Bowl Commercials?
Each year, I watch the trends of the Super Bowl commercials. This year I decided to take a poll and see what the audience thinks. The people I polled ranged in age from from ten to fifty-five years-old. I found the most popular spots to be: “The 80’s Called and Wants Their Store Back” by….
3 of 13 Key Marketing Initiatives
Debbie Szwast | November 06, 2013 | Stevens & Tate In the past few years, the retail marketplace has changed significantly. New technologies are impacting consumers’ attitudes and purchasing decisions. To stay successful, businesses need to evaluate and update their marketing strategies, programs and processes on a consistent basis. As the new year approaches is….
The Connection Between Search Engine Marketing and Social Media: How They Go Hand-in-Hand to Enhance Results
It may not be surprising that search engine marketing is the greatest way to drive traffic to your website. In fact, take a look at your website analytics right now and I can almost guarantee that search engines are among the top five producers of website traffic. Now consider this: social media—overall content, interactions, and….
5 Unique Household Packaging Designs You’ll Never Expect
Mark Beebe | October 23, 2013 | Stevens & Tate Have you ever heard the phrase “Don’t judge a book by its cover?” These days product packaging has become so intricate and unique that it can entice customers to purchase the product. The new wave of product packaging and design has a big impact on sales…..
Are Smart Phones Making Us Dumb?
Mark Beebe | September 18, 2013 | Stevens and Tate As you know or might not know I am a fact guy. Love and eat facts all day. I am fascinated as to how many people use the smart phone to send texts, check email or watch a show in the car. Let’s start this….
Did The Tivo Revolution Destroy The Metric System?
Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the third-most watched U.S. TV program ever. ABC made one smart move when in 1970 it aired Monday Night Football. 667 games….
