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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
4 Competitive Advantage Examples That Could Improve Your Marketing Efforts
One of the goals of any good marketing campaign is to set yourself apart from the competition. This is done by showcasing a unique selling proposition, which tells consumers exactly what makes the product or service that you’re offering unique. However, you can’t just stop there. At this point, every competently run business is going….
Visual Storytelling Techniques That Will Take You To The Next Level
Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. Considering the fact that 72 percent of consumers would prefer to learn about products or services via video and that the average consumer watches around….
What’s Trending In Marketing For July 2018
This week in inbound marketing we look at the new AdWords tools Google introduced that will transform how YouTube advertisers use the platform. Read more on the changes and trends happening in marketing today. Noteworthy Marketing News Instagram’s New Shopping Bag Icon Adds E-Commerce Element To Advertisers’ Stories With hundreds of millions of users watching….
Email Design Trends of 2018
Getting your leads to open your emails can be quite challenging as it is, which means that when they do open your emails, you’ll want to make sure that you make a good impression. This is where the visual design of your email comes in. High-quality email designs will leave a strong first impression, whereas….
4 Generation Z Marketing Strategies to Begin Using
Marketing strategies have been focusing on millennial wants, needs and habits for years now — and for good reason. Millennials recently overtook baby boomers as the biggest generation. However, it won’t be long until the next generation — generation Z — comes to the forefront. As such, it’s important that you begin identifying effective generation….
Digital Marketing Strategies For Higher Education
As a college or university, you have a lot to offer to your students in terms of obtaining a higher education that can help them pursue their dreams of a career. However, you’re not the only school around, which means you’ll need to implement effective marketing strategies for higher education in order to attract prospective….
4 Tips for Marketing Senior Living Communities
Marketing senior living communities can be a real challenge. You’re providing services for seniors; however, there are many people that are involved with the decision-making process. This means that one of the biggest challenges that you face is not only setting yourself apart from other senior living communities but fulfilling the needs of everyone in….
What’s Trending in Marketing for June 2018
Staying up-to-date on marketing trends is a great way to reflect and verify whether your marketing efforts are in tune with what’s going on in today’s marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. The following articles come from popular….
Video Marketing Trends for 2018
Over the past few years, video has become essential to any successful content marketing strategy, which is why it’s important to pay attention to video marketing trends in 2018. The reasoning behind video’s importance? Video is easier for people to consume and to share than other types of content. Almost every device has HD video….
What’s Trending in Marketing
Keeping up with what’s trending in marketing is an important way to ensure that your marketing efforts remain up to date. Not to mention that they can provide insight into how you can adjust your marketing strategies in order to improve your results. The only problem is that keeping up with what’s trending in marketing….
