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Today’s is a world that is ever-changing and always advancing. To keep up, you must stay ahead of the industry and consumer trends. Understand your customer. Know your competition. And explore strategies for sustainable growth.
Immersing yourself in news, articles, books, and hands-on experiences is important. But so is getting out and interacting with others. Sharing insight, learning from each other, and always pushing to grow. Here you’ll find the ways we continue to move forward as thought leaders. Check back here frequently to stay up to date on the latest news, events and press across every market we serve.
Homebuilder Marketing: Communicate With Prospects Based On Where They Are In The Buying Cycle
When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..
Homebuilder Marketing: Target Your Homebuyers With A New Media Mix
When pursuing new homebuyers, it’s important to think about their mindset and the tools available for marketing to them during various stages of the buying cycle. Consumers act—and react—differently depending on where they are in the buying process. Radio, TV, magazines, and billboards all can be effective ways to deliver your brand to the masses…..
Victoria’s Secret on Marketing
It has been since 1995 that Victoria’s Secret figured out a big advertising secret. First, let’s look at the Victoria’s Secret corporation because this is big business. Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. Sales have surpassed $5 billion dollars. It is now known for its annual fashion show,….
The Perfect Holiday Gift For Your Resort And Your Customers
Looking for a way to boost occupancy and improve revenue? Try gift cards. Many resort properties are capitalizing on the holiday season by offering gift cards redeemable for room nights, spa services, special packages, dining options, and more. Pheasant Run Resort in the western suburbs of Chicago has taken to advertising its gift card program….
Attraction Marketing II: The Marketing March
Attraction Marketing is the process of making your company, its products, services and culture more attractive to prospects by driving marketing initiatives with the people you already employ. How to process this activity to steadily move your marketing forward, using data to guide you, is called “The Marketing March.” The strategies outlined in Attraction Marketing….
Attraction Marketing I: Drawing Prospects To You
Often marketing is something only focused on once or twice a year. You may be buying media today, running online listings on Web sites your prospects frequent. You may even be using Google AdWords and some limited print. But so is your competition. How are you going to stand apart? Increasing your spending may not….
Resort Email Subject Lines of the Month For September
Below are some of the top email subject lines from resort/hotel email marketing campaigns that we saw during the month of September. Getaway this Month with our NEW Hot August Nights Package Wake Up to the Beauty of Eagle Ridge Make some memories at The Lake before the end of Summer Your Labors Deserve A….
Attraction Marketing: How Can You Do More Within Your Organization To Draw Business To You?
Over the past two years we have been asked by many companies what they can be doing themselves to improve their result in marketing. Budgets are tight and often people have time on their hands due to decrease workloads or seasonality. In June 2009 we began work on strategies that companies can implement with their….
Pandering Your Way To Profits? Most Likely Not.
Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are still adjusting and cutting advertising spending. Many of the prospects we speak with are dealing with this by cutting across the….
Staying Forever Young In Senior Living Advertising
Think seniors aren’t online? Think again. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last five years. That’s more than 17 million people who you can reach online. Senior living marketing has become very popular…..
