Case Study: Boosting a Family-Owned Business
Badger Alloys is a family-owned and operated casting manufacturer known for delivering world-class quality products and award-winning service. The full-service sand-casting foundry is complemented by on-site capabilities including advanced pattern making, machining, engineering, and rapid response technology. Badger Alloys supports a wide variety of industries such as water treatment, defense, pharmaceutical, pump systems, industrial products, chemicals, food and beverage/bulk handling equipment, energy, oil, and gas.
Challenge
Badger Alloys has long been recognized as a leader in the foundry business. With the goal of modernizing its website. The company aimed to enhance its brand positioning by showcasing its comprehensive range of services and the precision of its alloy castings. The revamp also sought to better communicate the organization’s story through photography and video, improve lead quality, and optimize the site for search engines.
A key feature of the website, the Alloy search tool, enabled engineers of potential clients to search for specific Alloys based on their physical properties and specifications. While this tool remained an essential part of the site, its functionality required an upgrade for improved user experience.
Solution
Result
