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21

How Video Marketing Analytics Drives Performance and ROI

Video has become one of the most powerful tools in digital marketing—but without the right analytics, even the best videos can fall flat. Tracking the right data helps brands understand what resonates, refine their messaging, and prove ROI. This article explores the key metrics and strategies behind effective video marketing analytics.

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The Role of Creative Copywriting in Customer Decision-Making

In today’s marketing landscape, where consumers are constantly bombarded with messages, creative copywriting emerges as a powerful differentiator. It’s not just about stringing words together — it’s about tapping into the psychology of decision-making and guiding consumers toward action. Here’s how it works. 1. Copywriting Builds Emotional Connection At its core, effective copywriting speaks to….

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Current Video Trends on Social Media for Service Businesses to Succeed

Video content is a game-changer for service industry businesses looking to grow their social media presence. From short-form videos and behind-the-scenes content to live streams and user-generated stories, leveraging the latest video trends on social media can boost engagement, build trust, and drive sales. Discover key strategies to captivate your audience and stay ahead in the digital landscape.

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Effective Marketing Strategy for Senior Living Communities in 2025

As the senior living industry evolves, marketing strategies must shift to meet the changing expectations of a more informed and selective audience. The Boomer generation expects more than just care—they seek vibrant lifestyles, meaningful engagement, and personalized experiences. To stand out in this competitive market, senior living communities must adopt a modern marketing strategy that….

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Top Benefits of Using Case Studies For Your Business

Case studies are similar to testimonials in that they provide audiences with an account of previous customer experiences with the brand. However, testimonials are typically basic interviews that function as little more than positive reviews. Case studies are more in-depth and concern the entire process that the customer went through.

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Stevens & Tate Marketing Receives W3 and Davey Awards for JULIE, Inc.’s 50th Anniversary Video

(LOMBARD, IL) – Stevens & Tate Marketing has been honored with a W3 Award in the category of  Branded Entertainment–Not-for-Profit and a Silver Davey Award in the category of Film/Video-Corporate Image for “Protecting The People In The Land Of Lincoln,” the 50th anniversary video created for its client JULIE, Inc. These prestigious awards recognize excellence in….