Entries by Dan Gartlan

What Are Marketing Qualified Leads And Why Do They Matter?

A Marketing Qualified Lead (MQL) is a type of lead in which potential customer will engage with your brand which you have provided to them through your marketing efforts. Once you have a lead at the top of the sales funnel, you can’t just stop marketing and hope that initial lead turns into a sales-qualified lead (SQL). You need to keep your eye on your marketing qualified leads (MQLs) as well.