There are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more. While traditional marketing can be effective, it’s a good idea to implement a variety of different marketing strategies. This includes inbound marketing. The main difference between inbound marketing and traditional marketing (often….
Senior living social media marketing, is one of the most effective ways to spread awareness about your senior living community. In doing so, you provide your audience with insight into your facility. This is because decision-makers will often look through social media pages; to not only find the information they’re looking for, but also to….
When it comes to your website, it’s important to monitor how it’s performing. Tracking performance allows you to adjust different tactics. Thereby ensuring that you have the best chance of attracting high-quality leads and converting them while they’re exploring your site. One metric that you should be sure to monitor is the bounce rate. However,….
It’s not only the beginning of a new year, it’s the beginning of a new decade. So what better time to update your internet marketing strategy than now? If it’s been a while since you’ve evaluated your marketing strategy, then it’s time to do so. Even if your marketing efforts have been effective, there’s no….
Marketing strategies constantly change and evolve every year. Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Doing so can give you good ideas on how to improve your marketing strategy. So that it doesn’t grow stale. While keeping up with the latest….
As you likely know at this point, the success of your inbound marketing strategy depends significantly on your content strategy. Your content strategy, however, probably consists of several different facets. As you plan your content, it’s important to understand that not all content provides the same value to your strategy. Some content is much more….
Search marketing has long been a primary focus in the marketing strategies of many businesses. A good search engine optimization (SEO) strategy can help increase your website’s exposure and bring in more organic traffic from search engines. However, as technology has advanced, search engines have as well. Keywords are not the only way that users….
Search marketing is constantly evolving, requiring businesses to adapt their digital marketing tactics accordingly or risk falling behind. Not only is Google known for continually adjusting and improving their search engine algorithm (often requiring SEO strategies to be adjusted to keep up), but new forms of search are emerging. Over the past few years, we….
Content marketing is an essential component of any successful online marketing strategy. The success of your content marketing depends on a variety of factors. Your content has to be relevant, informative, and of high quality. However, it also has to be varied. Creating content takes a lot of effort and it can sometimes be a….
A business without a website is practically unheard of in this day and age. Not having a website severely limits your ability to market your brand. However, designing and building a website can be more difficult than you might think. The traditional way of building a website requires that you figure out exactly what you….
